Addressable TV

Playlists & Series

TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience  Measurement, GroupM’s Gotlieb
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement, GroupM’s Gotlieb
9 Jul 2015
E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb
E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb
6 Jul 2015
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters
1 Jul 2015
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
30 Jun 2015
IPG’s Cadreon to Launch Automated TV Ad Platform with TubeMogul in July
IPG’s Cadreon to Launch Automated TV Ad Platform with TubeMogul in July
28 Jun 2015
Goodby: Addressable TV Ads Will Feel Like “They Were Made Just For You”
28 Jun 2015
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’
26 Jun 2015
Audience Strategy is Key Attribute of Media Agency Today, Carat’s Doug Ray
Audience Strategy is Key Attribute of Media Agency Today, Carat’s Doug Ray
25 Jun 2015
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
24 Jun 2015
MediaVest’s Terkelsen: We Want to Away from Demos to Audiences
22 Jun 2015
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
17 Jun 2015
Cablevision Finds Success with Census-Level, Impression-Based Ads
Cablevision Finds Success with Census-Level, Impression-Based Ads
16 Jun 2015
A Down UpFront Means an Upside for Addressable TV: SMG’s Scheppach
16 Jun 2015
Addressable TV Will Spawn a “Renaissance” in Creative Ad Making, SMG’s Scheppach
Addressable TV Will Spawn a “Renaissance” in Creative Ad Making, SMG’s Scheppach
11 Jun 2015
Addressable Television Grows for GroupM with 100 Campaigns in ’15
Addressable Television Grows for GroupM with 100 Campaigns in ’15
10 Jun 2015
Interactive TV Future Is Finally Here: AT&T AdWorks’ Dunsche
Interactive TV Future Is Finally Here: AT&T AdWorks’ Dunsche
9 Jun 2015
Comcast to Buy Video AdTech firm Visible World, report
Comcast to Buy Video AdTech firm Visible World, report
4 Jun 2015
Programmatic Video Taking Off In UK: TubeMogul’s Reid
Programmatic Video Taking Off In UK: TubeMogul’s Reid
2 Jun 2015
Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney
Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney
27 May 2015
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja
27 May 2015