Addressable TV

Playlists & Series

WorldNow Creates Consortium for U.S. TV Stations for Digital Ads
WorldNow Creates Consortium for U.S. TV Stations for Digital Ads
24 May 2015
Dispatch from NAB: IP Delivered Video has Transformed the Value of TV Advertising
Dispatch from NAB: IP Delivered Video has Transformed the Value of TV Advertising
17 May 2015
Ashley Swartz: Upfronts Alive and Well and Audience-Driven
Ashley Swartz: Upfronts Alive and Well and Audience-Driven
14 May 2015
Video Services March Towards Personalization, Verizon’s Middleton
Video Services March Towards Personalization, Verizon’s Middleton
30 Apr 2015
Programmatic TV Challenges: Transparency And Management, Execs Say
27 Apr 2015
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
26 Apr 2015
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman
23 Apr 2015
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall
23 Apr 2015
AOL Sees an “Open” Ecosystem in the TV Ad World
AOL Sees an “Open” Ecosystem in the TV Ad World
22 Apr 2015
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
16 Apr 2015
Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp
Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp
7 Apr 2015
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
31 Mar 2015
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
24 Mar 2015
Scripps Focuses on Custom Audience Segments
Scripps Focuses on Custom Audience Segments
13 Mar 2015
eXelate Launching TV-Mobile Ad Solution: CEO Zagorski
eXelate Launching TV-Mobile Ad Solution: CEO Zagorski
1 Mar 2015
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers
25 Feb 2015
Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke
Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke
22 Feb 2015
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
18 Feb 2015
Being a Change Agent = Reading Trends, Simulmedia’s Dave Morgan Says
18 Feb 2015
Addressable TV Needs Standards: Modi’s Jamie Power
Addressable TV Needs Standards: Modi’s Jamie Power
12 Feb 2015