Contextual Advertising

Playlists & Series

Context Is In The Eye Of The Beholder: ZEFR’s Oakins
27 Mar 2020
eBay’s Scott Kelliher: Flexibility, Not Standardization, Is Key to Success
26 Mar 2020
ZEFR’s Greenspan: We Want to Give Control Back to Brands
12 Mar 2020
Digitas’ Liane Nadeau: Death of the Cookie Is ‘the Symptom, Not the Illness’
10 Mar 2020
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
3 Mar 2020
Context Is King: ZEFR’s Raddon On Video Brand Suitability
2 Mar 2020
What’s Driving In-Car Ads: Connected Travel’s Biniak
10 Oct 2019
Ad Tech & Content Tech Should Be The Same: IRIS.tv’s
15 Jul 2019
How To Weigh Digital Risks around News : 360i’s Rozen explains
27 Feb 2019
Marketers Need to be in the News Environment: Procter & Gamble’s Pritchard
24 Jan 2019
AI Can Give TV Ads Super Context: NBCU’s Feldman
20 Dec 2018
Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley
14 Dec 2018
CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino
10 Dec 2018
NBCUniversal’s Colella On The Value Of Contextual Optimization
29 Nov 2018
Cannes Lions Media Jury President Tim Castree is Looking For ‘Creativity And Context’
20 May 2018
Studio71’s Context Uses AI To Avoid YouTube Mishaps: Crowley
13 May 2018
Tremor Video DSP Adds Grapeshot To Its Brand Safety, Anti-Fraud Capabilities
10 May 2018
With Tremor Video DSP Link-Up, Grapeshot Looks Beyond Low-Hanging Fruit: Smith
8 May 2018
NBCUniversal Will Trim Original Primetime Programming Ad Clutter By 20% This Fall
28 Feb 2018
Teads Offers Display Ads In Place Of Video: Tourtel
Teads Offers Display Ads In Place Of Video: Tourtel
1 Nov 2017