Contextual Advertising

Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
3 Mar 2020
Context Is King: ZEFR’s Raddon On Video Brand Suitability
2 Mar 2020
What’s Driving In-Car Ads: Connected Travel’s Biniak
10 Oct 2019
Hulu’s Pause Ads Lift Brands 68%: Helfand
23 Sep 2019
News Blacklisting By Brands Going In To Overdrive: WSJ Investigation
15 Aug 2019
AI Can Give TV Ads Super Context: NBCU’s Feldman
20 Dec 2018
CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino
10 Dec 2018
NBCUniversal’s Colella On The Value Of Contextual Optimization
29 Nov 2018
MediaCom’s Badigian On Studio71’s Content Vetting, Downloads From Hulu
14 May 2018
With Tremor Video DSP Link-Up, Grapeshot Looks Beyond Low-Hanging Fruit: Smith
8 May 2018
Native Video Is Programmatically-Viable: Sharethrough’s Greenberg
27 Mar 2018
NBCUniversal Will Trim Original Primetime Programming Ad Clutter By 20% This Fall
28 Feb 2018
GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether
GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether
8 Feb 2018
Teads Offers Display Ads In Place Of Video: Tourtel
Teads Offers Display Ads In Place Of Video: Tourtel
1 Nov 2017
OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle
OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle
16 Jun 2017
HealthiNation Prescribes Highly Engaged Video Viewers For Health-Related Brands
HealthiNation Prescribes Highly Engaged Video Viewers For Health-Related Brands
14 May 2017
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
9 Apr 2017
GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree
GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree
7 Apr 2017
BoA’s Paskalis Has Three Key Questions For Mobile Ads
BoA’s Paskalis Has Three Key Questions For Mobile Ads
13 Mar 2017
Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh
Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh
1 Dec 2016