Contextual Advertising

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
7 Jun 2020
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
28 May 2020
Danone’s CDO Doat: Context Is Critical for Advertising
27 May 2020
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
26 May 2020
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
22 May 2020
How AT&T Is Navigating Media Buying During A Pandemic: Carter
15 May 2020
Contextual Targeting Emerging Quickly: Oracle’s Hulst
13 May 2020
Amplifi’s Mike Law: ‘Reach Is a Big Story in Today’s Marketplace’
30 Apr 2020
Publicis Groupe’s Cohen: Why Brands Are Better Off Without the Cookie
28 Apr 2020
Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’
27 Apr 2020
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
23 Apr 2020
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
21 Apr 2020
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
16 Apr 2020
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
16 Apr 2020
MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking
12 Apr 2020
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
27 Mar 2020
eBay’s Scott Kelliher: Flexibility, Not Standardization, Is Key to Success
26 Mar 2020
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
19 Mar 2020
ZEFR’s Greenspan: We Want to Give Control Back to Brands
12 Mar 2020
Digitas’ Liane Nadeau: Death of the Cookie Is ‘the Symptom, Not the Illness’
10 Mar 2020