Contextual Advertising

Playlists & Series

Contextual Ads, Attention Metrics Are Remaking Digital Media: Havas’s Jonathan Waite
5 Apr 2022
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
22 Mar 2022
Tag Team: LiveRamp Combines Contextual, Audience Data for Upfront Pitch
17 Mar 2022
GumGum’s Phil Schraeder on Contextual and Creative: The Answer to Attention Gap
16 Mar 2022
Outdoor Media’s Rebirth Comes With New Tech Tools: OAAA’s Anna Bager
24 Feb 2022
Advertising Rivals Content in Customer Experience: WarnerMedia’s Amy McGovern
31 Jan 2022
Contextual Ads Help Brands to Engage Audiences: WarnerMedia’s Evan Giamanco
27 Jan 2022
Advertising Needs to Perform at Every Level of Purchase Funnel: PHD’s Catherine Sullivan
25 Jan 2022
Consumer Experience Drives Cross-Platform Strategies for Brands: Mindshare’s Amanda Richman
20 Jan 2022
Content and Context Work Together for Effective Advertising: OMD’s John Osborn
19 Jan 2022
Original Content Provides Better Context for More Advertising: Tubi’s Mark Rotblat
17 Jan 2022
IAS CEO Utzschneider Welcomes 2022 With New “Context”
4 Jan 2022
Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn
22 Dec 2021
Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian
19 Dec 2021
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
16 Dec 2021
Content Identifiers Help to Spur Large-Scale Ad Reach: IRIS.TV’s Field Garthwaite
13 Dec 2021
All-In On Programmatic, Philo’s Quest For TV Tags: Barker
9 Dec 2021
Context Is Rebooted For CTV: IRIS.TV’s Hyden
6 Dec 2021
IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite
29 Nov 2021
Digital Ad Metrics Have Hit ‘All-Time Low’: OpenSlate’s Lynda Clarizio
22 Nov 2021