Contextual Advertising

Playlists & Series

From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head

18 Aug 2021

IRIS.tv Nails $18 Million Round led by Intel Capital

8 Apr 2021

Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads

16 Mar 2021

Contextual Targeting Is Back in the Media Mix, Channel Factory’s Jed Hartman

7 Feb 2021

‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery

28 Jan 2021

History Creates Context: Magnite’s Kershaw On Life After Identifiers

3 Jan 2021

The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti

7 Dec 2020

Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms

2 Dec 2020

Recontextualizing Context In Real-Time: Illuma’s Mason

25 Oct 2020

Contextual Targeting Will Rise As Cookies Fade: Kargo’s Harry Kargman

31 Aug 2020

Context Fuels Brand Suitability: ZEFR’s Nicol

17 Aug 2020

Ad Buyers Should Set Safety Criteria: MiQ’s Hundal

9 Jun 2020

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

7 Jun 2020

Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So

4 Jun 2020

News Is Brand-Safe: 4As’ Kaplowitz

1 Jun 2020

COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider

28 May 2020

Danone’s CDO Doat: Context Is Critical for Advertising

27 May 2020

Semantics & Suitability Bring Brands Back To News: CNN’s Cook

26 May 2020

Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson

22 May 2020

From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick

18 May 2020

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