Contextual Advertising

Contextual Ad Growth Foreshadows Cookie Deprecation: OpenSlate’s Andrea Ching
8 Nov 2021
In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
1 Nov 2021
AI Improves Contextual Targeting for Brands: UM Worldwide’s Joshua Lowcock
30 Sep 2021
Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM
29 Sep 2021
Data Signals Validate Contextual Ad Targeting: PHD’s Joshua Palau
22 Sep 2021
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
19 Sep 2021
Personalized Video Provides Context For Ad Targeting: TikTok’s Sandie Hawkins
8 Sep 2021
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
21 Jun 2021
The Troika Of Intent: Norman Says New Ad Signals Are Here
28 Apr 2021
IRIS.tv Nails $18 Million Round led by Intel Capital
8 Apr 2021
Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast
21 Mar 2021
Contextual Targeting Is Back in the Media Mix, Channel Factory’s Jed Hartman
7 Feb 2021
History Creates Context: Magnite’s Kershaw On Life After Identifiers
3 Jan 2021
The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
7 Dec 2020
Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms
2 Dec 2020
Recontextualizing Context In Real-Time: Illuma’s Mason
25 Oct 2020
After Identity, Context Can Power Ads: News Corp’s Layser
10 Sep 2020
Contextual Targeting Will Rise As Cookies Fade: Kargo’s Harry Kargman
31 Aug 2020
Context Fuels Brand Suitability: ZEFR’s Nicol
17 Aug 2020
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
5 Jul 2020