SPO - Supply Path Optimization

Blockgraph Spreads Its Wings: More Partners, Manningham Says
23 Nov 2020
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
6 Oct 2020
How Havas Media Is Cleaning Up The ‘Bloated’ Ad Supply Chain
13 Sep 2020
Three Innovations The Industry Wants: PubMatic’s Dozeman
9 Sep 2020
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
9 Jun 2020
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
17 Mar 2020
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
3 Oct 2019
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
30 Sep 2019
Reduce Exchanges To Boost Transparency: Jounce’s Kane
22 Sep 2019
Supply Path Optimization Gives Control Back To Buyers: PubMatic’s Dozeman
18 Sep 2019
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
12 Sep 2019
Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control
10 Sep 2019
Next-Level Supply Optimization: Magna Global’s Fitzpatrick
8 Sep 2019
Supply Transparency Challenges Remain: Cadreon’s Muzzy
2 Sep 2019
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
27 Aug 2019
Magna Global Will Bypass Some Ad Exchanges: Paolozzi
25 Aug 2019
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
9 May 2019
PubMatic’s Goel On Digital Cleanup and Higher CPM’s
24 Sep 2018
Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews
9 Jul 2018
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
9 Jul 2018