SPO - Supply Path Optimization

Playlists & Series

Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says
30 Sep 2020
How Havas Media Is Cleaning Up The ‘Bloated’ Ad Supply Chain
13 Sep 2020
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
9 Jun 2020
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
17 Mar 2020
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
3 Oct 2019
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
1 Oct 2019
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
30 Sep 2019
Reduce Exchanges To Boost Transparency: Jounce’s Kane
22 Sep 2019
Supply Path Optimization Gives Control Back To Buyers: PubMatic’s Dozeman
18 Sep 2019
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
12 Sep 2019
Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control
10 Sep 2019
Next-Level Supply Optimization: Magna Global’s Fitzpatrick
8 Sep 2019
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
4 Sep 2019
Supply Transparency Challenges Remain: Cadreon’s Muzzy
2 Sep 2019
360i’s Porter On M&A And The Push For Programmatic-Guaranteed
28 Aug 2019
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
27 Aug 2019
Magna Global Will Bypass Some Ad Exchanges: Paolozzi
25 Aug 2019
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
9 May 2019
PubMatic’s Newman Explains What’s Curtailing In-App Ads
25 Sep 2018
eBay’s Smith On How The Auction Site Buys Ad-Tech
16 Sep 2018