SPO - Supply Path Optimization

Playlists & Series

‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy
‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy
7 Oct 2016
Accuen CEO Pagliuca: Header Bidding Will Accelerate Trend Of Direct Programmatic Relationships
29 Mar 2016
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
24 Aug 2014
Open Ad Exchanges Need Open Practices: IPG’s Seiler
Open Ad Exchanges Need Open Practices: IPG’s Seiler
24 Aug 2014
Mondelēz’s Bough Worried About Open Exchange Neutrality
Mondelēz’s Bough Worried About Open Exchange Neutrality
29 Jun 2014
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
19 Jun 2014
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
8 Jun 2014