SPO - Supply Path Optimization

MediaMath Sees Publishers, Advertisers Skirting The ‘Waterfall’ Via Header Bidding
MediaMath Sees Publishers, Advertisers Skirting The ‘Waterfall’ Via Header Bidding
3 Mar 2016
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
2 Mar 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
OpenX Opens Up Header Bidding To Real-Time Guarantees
12 Feb 2016
Mondelēz’s Bough Worried About Open Exchange Neutrality
Mondelēz’s Bough Worried About Open Exchange Neutrality
29 Jun 2014
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
8 Jun 2014
Group M’s Xaxis Creates Private Exchanges for Big Brands
4 Oct 2012