SPO - Supply Path Optimization

Playlists & Series

Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews
9 Jul 2018
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
5 Jul 2018
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
28 Jun 2018
Kimberly-Clark Wants To Clean Up Media with Blockchain
27 Jun 2018
ANA Working On Digital Supply Chain, Globalizes Masters Circle Initiative
21 Jun 2018
OpenX’s Leichman Predicts ‘Massive Consolidation’ In Ad-Tech
5 Jun 2018
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
12 Apr 2018
Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency
10 Apr 2018
At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency
26 Feb 2018
Index Exchange’s Doherty ‘Levels-Up’ At The Middle To Reduce Ad Costs
22 Feb 2018
AppNexus CEO Brian O’Kelley: Only Transparency Will Provide Trust In Digital Ecosystem
AppNexus CEO Brian O’Kelley: Only Transparency Will Provide Trust In Digital Ecosystem
12 Feb 2018
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
13 Nov 2017
Balance Impact With Respect: Sublime Skinz’s Menard
Balance Impact With Respect: Sublime Skinz’s Menard
4 Nov 2017
Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says
Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says
18 Sep 2017
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
11 Sep 2017
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
3 Aug 2017
David Moore Sees Xaxis’ Future In [m]Platform
David Moore Sees Xaxis’ Future In [m]Platform
10 Feb 2017
Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek
Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek
9 Feb 2017
MediaLink’s Spiegel: Clean Up Overlapping Digital Supply Chain Partners
MediaLink’s Spiegel: Clean Up Overlapping Digital Supply Chain Partners
31 Oct 2016
ANA’s Pace: Marketers Should Assert Themselves To Overhaul Digital Supply Chain
ANA’s Pace: Marketers Should Assert Themselves To Overhaul Digital Supply Chain
23 Oct 2016