SPO - Supply Path Optimization

New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
28 Jun 2018
Kimberly-Clark Wants To Clean Up Media with Blockchain
27 Jun 2018
ANA Working On Digital Supply Chain, Globalizes Masters Circle Initiative
21 Jun 2018
IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands
19 Jun 2018
AppNexus CEO Brian O’Kelley: Only Transparency Will Provide Trust In Digital Ecosystem
AppNexus CEO Brian O’Kelley: Only Transparency Will Provide Trust In Digital Ecosystem
12 Feb 2018
Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri
7 Jan 2018
Header Bidding Changes Everything: Rubicon’s Kershaw
7 Dec 2017
How Ads.txt Will Help Clean The System: AmNet’s Muldoon
How Ads.txt Will Help Clean The System: AmNet’s Muldoon
15 Nov 2017
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
13 Nov 2017
Because DSP’s Aren’t Neutral, Havas Built Its Own Transparent Tower: Global MD Dominique Delport
Because DSP’s Aren’t Neutral, Havas Built Its Own Transparent Tower: Global MD Dominique Delport
13 Sep 2017
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
3 Aug 2017
Index Exchange’s Casale On The Benefits Of Supply Side Focus, Infrastructure And Partnerships
Index Exchange’s Casale On The Benefits Of Supply Side Focus, Infrastructure And Partnerships
31 Jan 2017
Header Bidding Moves To Server In AppNexus, Index Exchange Partnership
Header Bidding Moves To Server In AppNexus, Index Exchange Partnership
30 Jan 2017
Supply Side Plumbing Hindering Race To More Targeted Ads: Omnicom’s Steuer
Supply Side Plumbing Hindering Race To More Targeted Ads: Omnicom’s Steuer
7 Dec 2016
MediaLink’s Spiegel: Clean Up Overlapping Digital Supply Chain Partners
MediaLink’s Spiegel: Clean Up Overlapping Digital Supply Chain Partners
31 Oct 2016
ANA’s Pace: Marketers Should Assert Themselves To Overhaul Digital Supply Chain
ANA’s Pace: Marketers Should Assert Themselves To Overhaul Digital Supply Chain
23 Oct 2016
Beet Commentary: “Building the Adaptable Media Enterprise”: “The Transformation of the Media Supply Chain”
Beet Commentary: “Building the Adaptable Media Enterprise”: “The Transformation of the Media Supply Chain”
23 Aug 2016
4A’s Hill, Pivotal’s Wieser Spar Over ANA Report Critical Of Agency Practices
22 Jun 2016
Accuen CEO Pagliuca: Header Bidding Will Accelerate Trend Of Direct Programmatic Relationships
29 Mar 2016
OpenX Hoping To Optimize The Use Of Multiple Header Partners
OpenX Hoping To Optimize The Use Of Multiple Header Partners
22 Mar 2016