Addressable TV

Playlists & Series

Essence’s Gerber, FreeWheel’s Clark View The Competitive TV Landscape
7 Jan 2019
Shimmel, Colella Probe The Future Of Advanced-TV Buying
7 Jan 2019
Biggest Agencies Will Join Direct-To-Consumer Brands In Advanced TV: dataxu’s Baker
6 Jan 2019
Scale Of Programmatic TV Growing ‘Ridiculously Fast’: 360i’s Rozen
3 Jan 2019
Viacom’s Gordon Traces The Arc Of ‘Outcome Optimization’
1 Jan 2019
Beachfront Aims To Make Premium Video ‘As Real-Time As Possible’
26 Dec 2018
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
21 Dec 2018
NCC’s Seth Explains The Longitudinal Approach To Cross-Platform Measurement
17 Dec 2018
Vizio Forms Consortium Of Media, Tech Companies To Create Addressable Advertising Standard
16 Dec 2018
For Turner’s Levy, Viewers And Traditional TV Ecosystem Are Top Priorities
16 Dec 2018
TV Buyers Need One-Stop Shop: Altice’s Haddad
14 Dec 2018
How Europe Can Hit Addressable Scale: Grainger, GroupM
13 Dec 2018
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
12 Dec 2018
Fox’s Marchese Weighs The Merits Of Attention Versus ‘Performance’
12 Dec 2018
Hulu’s DeTraglia On Using Probabilistic Data To Track Co-TV Viewing
12 Dec 2018
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
11 Dec 2018
Agencies Deserve Automated TV: Cadent’s Power
10 Dec 2018
LiveRamp’s Goal: Unduplicated Reach Across Broad Spectrum Of Platforms
10 Dec 2018
Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
10 Dec 2018
Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands
9 Dec 2018