Addressable TV

Playlists & Series

Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum
19 Feb 2019
Shared Approach Needed For Addressable: NCC Media’s Ivins
19 Feb 2019
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
4 Feb 2019
For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
24 Jan 2019
From Ad Loads To AI, NBCU’s Marshall Charts A Better Sales Ecosystem
23 Jan 2019
Mindshare’s Gerhart: TV Customization, Utilization More Important Than ‘Hardware’
22 Jan 2019
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
21 Jan 2019
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
20 Jan 2019
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
20 Jan 2019
In OTT, What Is ROI? The Whole Value Chain Debates
20 Jan 2019
Programmatic TV Buying V. Supply And Demand: Prohaska, FOX, Dentsu Aegis, OATH
16 Jan 2019
NBCU’s Effik: Data-Driven Targeting Is ‘Married’ To An Enduring Upfront
15 Jan 2019
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
15 Jan 2019
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
14 Jan 2019
Disney Strives To Unify Diverse Data Sets: SVP Nelson
14 Jan 2019
As TV Advertising Evolves, New Brands Expect Business Performance: NBCU’s Yaccarino
13 Jan 2019
Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray
11 Jan 2019
Arrix Explains The DISH/Sling Distribution Map
10 Jan 2019
Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska
9 Jan 2019
Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss
8 Jan 2019