Addressable TV

Playlists & Series

Xandr Media’s Brown On Incremental Outcomes Boost Across TV Screens
22 Apr 2019
Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld
17 Apr 2019
Gamut Branching Out To National OTT Inventory Under Williamson
15 Apr 2019
Xandr Media Finds More Buyers Leveraging Addressable TV for Reach and Frequency
15 Apr 2019
Pharma Marketers Target Niche TV Audiences via Programmatic
15 Apr 2019
Amobee’s Schleider: Connected TV Filling Linear Addressable Gap
11 Apr 2019
Audience Segments Are Empowering Local Advertisers: Comcast Spotlight’s Brendan Condon
7 Apr 2019
Univision’s Choice Of Amobee For Linear TV Optimization Could Extend To Digital
5 Apr 2019
Turf Protection, Not Lack Of Technology, Hinders Addressable TV: WPP’s Gotlieb
5 Apr 2019
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
1 Apr 2019
605 Doubles National TV Audience Footprint With Inscape Licensing Deal
31 Mar 2019
VAB Projects $2.1 Billion In 2019 Addressable TV Spend: ‘It’s Mature’ Says CEO Cunningham
26 Mar 2019
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
18 Mar 2019
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
13 Mar 2019
Vizio, Inscape Form Addressable Ad Standard Consortium With AMC, CBS, Discovery, FreeWheel, Hearst, NBCU, Disney And Xandr
12 Mar 2019
AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano
10 Mar 2019
Viacom’s Bevilacqua On The Vantage Advantage
7 Mar 2019
Amobee Seeing Linear-TV Budgets Converging With Connected TV: VP John Rogers
27 Feb 2019
Instinctive Testing TV Targeting For BtoB Marketers: Co-Founder Lau
26 Feb 2019
Legacy TV Sales Systems Need Immediate ‘Progress,’ Not Disruption: Furious Corp.’s White
21 Feb 2019