Addressable TV

Playlists & Series

Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz
Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz
3 Dec 2017
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
30 Nov 2017
Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV
Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV
29 Nov 2017
A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning
A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning
28 Nov 2017
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
28 Nov 2017
Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy
Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy
27 Nov 2017
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
27 Nov 2017
OTT TV Ads Should Have Higher Prices: IAB’s Bager
OTT TV Ads Should Have Higher Prices: IAB’s Bager
27 Nov 2017
Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’
Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’
26 Nov 2017
‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte
‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte
22 Nov 2017
Beet Retreat 2017 ‘A Call To Arms’ And A Point Of Collaboration: Furious Corp.’s Ashley J. Swartz
Beet Retreat 2017 ‘A Call To Arms’ And A Point Of Collaboration: Furious Corp.’s Ashley J. Swartz
21 Nov 2017
Beyond The Tipping Point, OTT Ads Are Exploding: dataxu’s Tellefsen
Beyond The Tipping Point, OTT Ads Are Exploding: dataxu’s Tellefsen
20 Nov 2017
one2one Media’s Mike Bologna On Addressable Consistency, ‘The Beauty Of Sling’
one2one Media’s Mike Bologna On Addressable Consistency, ‘The Beauty Of Sling’
17 Nov 2017
The Four Phases Of Sling TV’s Addressable Odyssey
The Four Phases Of Sling TV’s Addressable Odyssey
14 Nov 2017
Charting The Future of TV Advertising With Vertere Group’s Tim Hanlon
Charting The Future of TV Advertising With Vertere Group’s Tim Hanlon
31 Oct 2017
Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion
Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion
31 Oct 2017
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
24 Oct 2017
Google’s Peros Brings ‘Open’ Approach To TV Ad Sales
Google’s Peros Brings ‘Open’ Approach To TV Ad Sales
19 Oct 2017
Combined With Linear, Fox’s Addressable Trial With Comcast And Hulu Is A ‘Cross-Platform Solution’: Noah Levine
19 Oct 2017
one2one Media’s Mike Bologna: Huge Demand For One-To-One Video, Sales Attribution
one2one Media’s Mike Bologna: Huge Demand For One-To-One Video, Sales Attribution
9 Oct 2017