Addressable TV

Simulmedia Switches On SaaS To Plug TV’s Hole, Dave Morgan explains
Simulmedia Switches On SaaS To Plug TV’s Hole, Dave Morgan explains
28 May 2017
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
23 May 2017
Will Smart Machines Adjust TV Ad Load Automatically?
Will Smart Machines Adjust TV Ad Load Automatically?
22 May 2017
OpenAP Is Just The Start, Viacom’s Bevilacqua Says
OpenAP Is Just The Start, Viacom’s Bevilacqua Says
22 May 2017
Household Or Key-Holder: How Precise Can TVs Target Ads?
Household Or Key-Holder: How Precise Can TVs Target Ads?
18 May 2017
Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains
Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains
17 May 2017
Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points
Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points
17 May 2017
Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting
Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting
17 May 2017
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
9 May 2017
Turner’s Johnson Looks Beyond C7 To Dynamic VOD Ad Delivery
Turner’s Johnson Looks Beyond C7 To Dynamic VOD Ad Delivery
9 May 2017
Matter More’s Murtos Wants More Time For Addressable
Matter More’s Murtos Wants More Time For Addressable
9 May 2017
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
9 May 2017
New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space
New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space
8 May 2017
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
4 May 2017
Local TV Will Take National Spending: comScore’s Walsh
Local TV Will Take National Spending: comScore’s Walsh
4 May 2017
Neustar’s Slyter Considers Data Sets For Linear TV Play
Neustar’s Slyter Considers Data Sets For Linear TV Play
4 May 2017
Hulu Sticks With Dynamic Ads For Live TV Service
Hulu Sticks With Dynamic Ads For Live TV Service
4 May 2017
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
3 May 2017
GroupM Vet Mike Bologna Heads New Advanced TV Company
GroupM Vet Mike Bologna Heads New Advanced TV Company
3 May 2017
Videology Survey Finds Marketers’ Top Advanced TV Issues
Videology Survey Finds Marketers’ Top Advanced TV Issues
3 May 2017