Addressable TV

Playlists & Series

With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
9 May 2017
IAB’s Bager: Digital Content NewFronts More Marketplace Than Conference
IAB’s Bager: Digital Content NewFronts More Marketplace Than Conference
8 May 2017
New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space
New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space
8 May 2017
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
4 May 2017
Neustar’s Slyter Considers Data Sets For Linear TV Play
Neustar’s Slyter Considers Data Sets For Linear TV Play
4 May 2017
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
3 May 2017
GroupM Vet Mike Bologna Heads New Advanced TV Company
GroupM Vet Mike Bologna Heads New Advanced TV Company
3 May 2017
Videology Survey Finds Marketers’ Top Advanced TV Issues
Videology Survey Finds Marketers’ Top Advanced TV Issues
3 May 2017
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
2 May 2017
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
2 May 2017
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
1 May 2017
Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study
Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study
1 May 2017
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
30 Apr 2017
Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution
Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution
30 Apr 2017
UM’s Stimmel Assesses Advanced Audience Targeting And ‘The Hulu’ Of Data
UM’s Stimmel Assesses Advanced Audience Targeting And ‘The Hulu’ Of Data
27 Apr 2017
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
27 Apr 2017
NBCUniversal’s Bhatia: ‘Broad Swath’ Of Industry Categories Opt For Audience Guarantees
NBCUniversal’s Bhatia: ‘Broad Swath’ Of Industry Categories Opt For Audience Guarantees
26 Apr 2017
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
24 Apr 2017
MediaLink’s Millard Welcomes Audience Buying, More Brand Safety
MediaLink’s Millard Welcomes Audience Buying, More Brand Safety
20 Apr 2017
OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium
OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium
19 Apr 2017