Addressable TV

Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
2 May 2017
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
2 May 2017
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
1 May 2017
Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study
Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study
1 May 2017
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
30 Apr 2017
Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution
Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution
30 Apr 2017
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
24 Apr 2017
MediaLink’s Millard Welcomes Audience Buying, More Brand Safety
MediaLink’s Millard Welcomes Audience Buying, More Brand Safety
20 Apr 2017
OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium
OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium
19 Apr 2017
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
17 Apr 2017
Programmers Are Making TV Ads Audience-Based:  explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
17 Apr 2017
Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
14 Apr 2017
GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
11 Apr 2017
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
10 Apr 2017
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
10 Apr 2017
Target’s Agyilan: Seeking Granular Consumer Data Across TV Screens in 2017
Target’s Agyilan: Seeking Granular Consumer Data Across TV Screens in 2017
10 Apr 2017
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
5 Apr 2017
Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science
Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science
4 Apr 2017
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
3 Apr 2017
TV Networks Struggle With Increasing Ad Complexity: Furious’ Swartz
TV Networks Struggle With Increasing Ad Complexity: Furious’ Swartz
29 Mar 2017