Addressable TV

Playlists & Series

MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
20 Mar 2017
Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption
Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption
19 Mar 2017
Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable
Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable
19 Mar 2017
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
19 Mar 2017
On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz
On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz
19 Mar 2017
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
29 Jan 2017
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
26 Jan 2017
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
26 Jan 2017
How Experian Helped Toyota Track Drivers, From TV To Showroom
How Experian Helped Toyota Track Drivers, From TV To Showroom
25 Jan 2017
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
25 Jan 2017
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
24 Jan 2017
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
18 Jan 2017
Discovery’s Garfield Aims To Extend Linear Optimization To Digital
Discovery’s Garfield Aims To Extend Linear Optimization To Digital
16 Jan 2017
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
16 Jan 2017
OMD’s Mendonça Weighs Addressable ‘Holy Grail’ And EU Prviacy
OMD’s Mendonça Weighs Addressable ‘Holy Grail’ And EU Prviacy
12 Jan 2017
Omnicom Experimenting With Versioning Of TV Ads In National Units
Omnicom Experimenting With Versioning Of TV Ads In National Units
11 Jan 2017
Renault Will Shift To Addressable TV Ads By 2019
Renault Will Shift To Addressable TV Ads By 2019
10 Jan 2017
Turner’s Strober Explains Advanced Linear TV Audience Targeting
Turner’s Strober Explains Advanced Linear TV Audience Targeting
10 Jan 2017
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
9 Jan 2017
How OMD’s Cuthbert Delivers In ‘The Age Of Addressability’
How OMD’s Cuthbert Delivers In ‘The Age Of Addressability’
8 Jan 2017