Addressable TV

Playlists & Series

Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
17 Apr 2017
Programmers Are Making TV Ads Audience-Based:  explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
17 Apr 2017
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
16 Apr 2017
Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
14 Apr 2017
GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
11 Apr 2017
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
10 Apr 2017
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
10 Apr 2017
Target’s Agyilan: Seeking Granular Consumer Data Across TV Screens in 2017
Target’s Agyilan: Seeking Granular Consumer Data Across TV Screens in 2017
10 Apr 2017
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
5 Apr 2017
Fox’s true[X] Reaps Awards For Interactive Ads
Fox’s true[X] Reaps Awards For Interactive Ads
5 Apr 2017
Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science
Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science
4 Apr 2017
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
3 Apr 2017
TV Networks Struggle With Increasing Ad Complexity: Furious’ Swartz
TV Networks Struggle With Increasing Ad Complexity: Furious’ Swartz
29 Mar 2017
Neustar’s “172 Segments” Give Audiences To Advertisers
Neustar’s “172 Segments” Give Audiences To Advertisers
29 Mar 2017
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
28 Mar 2017
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
27 Mar 2017
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
23 Mar 2017
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
23 Mar 2017
Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model
Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model
23 Mar 2017
Videology Sees Linear TV Ads Grow Programmatically
Videology Sees Linear TV Ads Grow Programmatically
22 Mar 2017