Addressable TV

Neustar’s “172 Segments” Give Audiences To Advertisers
Neustar’s “172 Segments” Give Audiences To Advertisers
29 Mar 2017
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
28 Mar 2017
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
27 Mar 2017
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
23 Mar 2017
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
23 Mar 2017
Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model
Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model
23 Mar 2017
Videology Sees Linear TV Ads Grow Programmatically
Videology Sees Linear TV Ads Grow Programmatically
22 Mar 2017
Hulu Taps Ad-Tech Partners For Upcoming Live TV Service
Hulu Taps Ad-Tech Partners For Upcoming Live TV Service
21 Mar 2017
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
21 Mar 2017
Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption
Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption
19 Mar 2017
Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable
Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable
19 Mar 2017
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
19 Mar 2017
On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz
On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz
19 Mar 2017
Global Telcos Up The Ante On Advertising And Content: Havas’ Delport
Global Telcos Up The Ante On Advertising And Content: Havas’ Delport
1 Mar 2017
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
29 Jan 2017
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
26 Jan 2017
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
26 Jan 2017
How Experian Helped Toyota Track Drivers, From TV To Showroom
How Experian Helped Toyota Track Drivers, From TV To Showroom
25 Jan 2017
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
25 Jan 2017
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
24 Jan 2017