Addressable TV

Playlists & Series

Post Merger, Tivo Readies Robust TV Analytics Offering
Post Merger, Tivo Readies Robust TV Analytics Offering
5 Oct 2017
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
4 Oct 2017
GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.
GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.
27 Sep 2017
Target Will Be First To Use NBCUniversal’s New Self-Serve Ad Placement API
Target Will Be First To Use NBCUniversal’s New Self-Serve Ad Placement API
26 Sep 2017
After Spain, OTT Is Key to Sky’s International Expansion Plans
After Spain, OTT Is Key to Sky’s International Expansion Plans
20 Sep 2017
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
19 Sep 2017
Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella
Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella
18 Sep 2017
Sky’s Addressable TV Platform Aims To Be ‘Easy And Transparent’, says Group Director Jamie West
Sky’s Addressable TV Platform Aims To Be ‘Easy And Transparent’, says Group Director Jamie West
14 Sep 2017
The Beet Retreat Miami: Unifying The TV Ecosystem Along Common Goals
The Beet Retreat Miami: Unifying The TV Ecosystem Along Common Goals
5 Sep 2017
Collaboration Can Overcome Fragmented Audiences: Comcast Cable President Marcien Jenckes
Collaboration Can Overcome Fragmented Audiences: Comcast Cable President Marcien Jenckes
20 Aug 2017
NBCU’s Rosen Aims To Take Audience Targeting To The Next Level
9 Aug 2017
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
2 Aug 2017
Targeting, Next-Day Reporting And Optimization Key To Addressable TV: FreeWheel’s Brian Wallach
Targeting, Next-Day Reporting And Optimization Key To Addressable TV: FreeWheel’s Brian Wallach
31 Jul 2017
NBCUniversal’s Denise Colella: ‘Best Upfront Ever’ With Big Demand For Data Products
NBCUniversal’s Denise Colella: ‘Best Upfront Ever’ With Big Demand For Data Products
26 Jul 2017
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
23 Jul 2017
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
10 Jul 2017
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
10 Jul 2017
IPONWEB’s Golbere On TV’s Long, Slow March To Data Ads
IPONWEB’s Golbere On TV’s Long, Slow March To Data Ads
9 Jul 2017
Advertisers Want Great Content At Scale: Time Inc.’s Rich Battista
Advertisers Want Great Content At Scale: Time Inc.’s Rich Battista
6 Jul 2017
Addressable TV Market Will Double This Year, Troiano Says
Addressable TV Market Will Double This Year, Troiano Says
4 Jul 2017