Cross-Platform Strategy

Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
4 May 2017
Local TV Will Take National Spending: comScore’s Walsh
Local TV Will Take National Spending: comScore’s Walsh
4 May 2017
IAB’s Rothenberg Says Digital Video Via OTT, Mobile Now A ‘Mainstream Consumer Medium’
IAB’s Rothenberg Says Digital Video Via OTT, Mobile Now A ‘Mainstream Consumer Medium’
4 May 2017
Videology Survey Finds Marketers’ Top Advanced TV Issues
Videology Survey Finds Marketers’ Top Advanced TV Issues
3 May 2017
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
2 May 2017
Awesomeness Chases GenZ With Custom Experiences For Brands
Awesomeness Chases GenZ With Custom Experiences For Brands
2 May 2017
Digital Publishers Focus On Monetization, ‘Converged Advertising’: Adobe’s Helfand
Digital Publishers Focus On Monetization, ‘Converged Advertising’: Adobe’s Helfand
1 May 2017
Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study
Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study
1 May 2017
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
30 Apr 2017
WideOrbit’s Ferreira: DoubleClick Integration Is Nexus Of Online And Local TV Buying
WideOrbit’s Ferreira: DoubleClick Integration Is Nexus Of Online And Local TV Buying
30 Apr 2017
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
26 Apr 2017
Target’s Argyilan On The Changing Value Of TV
Target’s Argyilan On The Changing Value Of TV
23 Apr 2017
Brand Content Not Just ‘Nice To Have’ But The Future Of Marketing: DigitasLBi’s Donaton
Brand Content Not Just ‘Nice To Have’ But The Future Of Marketing: DigitasLBi’s Donaton
20 Apr 2017
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
7 Apr 2017
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
5 Apr 2017
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
3 Apr 2017
Petabytes Of Data Power Cross-Screen Ads: DataXu’s Catanzaro
Petabytes Of Data Power Cross-Screen Ads: DataXu’s Catanzaro
29 Mar 2017
On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz
On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz
19 Mar 2017
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
2 Mar 2017
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
20 Feb 2017