Cross-Platform Strategy

Playlists & Series

Brands Aim for Global Video Strategies, McDonald’s, AOL, iJustine, Havas explain
19 Nov 2025
Video Touches TV-Shy Millennials: AOL’s Anderson
Video Touches TV-Shy Millennials: AOL’s Anderson
19 Nov 2025
TubeMogul’s PTV Brings Programmatic To TV
TubeMogul’s PTV Brings Programmatic To TV
19 Nov 2025
Video Must Connect with Consumers “In the Moment,” McDonald’s Sosti Ropaitis
19 Nov 2025
Themed Content Drives Higher Engagement in Brand Messages, SMG’s Lichtenberg
Themed Content Drives Higher Engagement in Brand Messages, SMG’s Lichtenberg
19 Nov 2025
Nielsen-Adobe Deal on Track for 2015 Digital Ratings
Nielsen-Adobe Deal on Track for 2015 Digital Ratings
19 Nov 2025
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’
19 Nov 2025
Second Screens Yield Vital Data for TV Networks
Second Screens Yield Vital Data for TV Networks
19 Nov 2025
NYT’s Carr: Amid Fragmentation, Sport Is TV’s Trump Card
19 Nov 2025
Disney No Stranger to New Distribution Forms, CFO Rasulo
Disney No Stranger to New Distribution Forms, CFO Rasulo
19 Nov 2025
ABC’s ‘Responsive Design’ Geared for Cross-Platform Ads
ABC’s ‘Responsive Design’ Geared for Cross-Platform Ads
19 Nov 2025
Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’
Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’
19 Nov 2025
Irwin Gotlieb to Les Moonves:  Not So Fast on Cross Device TV Advertising
Irwin Gotlieb to Les Moonves: Not So Fast on Cross Device TV Advertising
19 Nov 2025
‘A 24-Hour TV Channel For Your Brand’: DIVE’s CEO Deb Hall
‘A 24-Hour TV Channel For Your Brand’: DIVE’s CEO Deb Hall
19 Nov 2025
Marketers Finally Find Their Groove at CES, MediaLink’s Wenda Harris Millard explains
19 Nov 2025
Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson
Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson
19 Nov 2025
Weather Channel is Meeting Digital Video Demand with Local TV Partners
Weather Channel is Meeting Digital Video Demand with Local TV Partners
19 Nov 2025
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
19 Nov 2025
Bravo Poised to Test Native Ads in 2015
Bravo Poised to Test Native Ads in 2015
19 Nov 2025
More Brands Integrate Social Into Owned Web Sites for Campaigns
More Brands Integrate Social Into Owned Web Sites for Campaigns
19 Nov 2025