Cross-Platform Strategy

GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.
GroupM Taps Jakob Nielsen To Run New Addressable TV Company Finecast In The U.K.
27 Sep 2017
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
19 Sep 2017
On Heels Of Spotify Deal, Skinny Bundles Will Go Multidimensional: Hulu’s Peter Naylor
On Heels Of Spotify Deal, Skinny Bundles Will Go Multidimensional: Hulu’s Peter Naylor
18 Sep 2017
4C, Mediaocean Integration Aligns Social & TV Ad Buying
4C, Mediaocean Integration Aligns Social & TV Ad Buying
18 Sep 2017
Videology Seeks To Be The Unified Platform In The Advanced Television Space, CEO Ferber explains
Videology Seeks To Be The Unified Platform In The Advanced Television Space, CEO Ferber explains
31 Aug 2017
Collaboration Can Overcome Fragmented Audiences: Comcast Cable President Marcien Jenckes
Collaboration Can Overcome Fragmented Audiences: Comcast Cable President Marcien Jenckes
20 Aug 2017
A+E’s Nancy Dubuc: TV Landscape More Than Just Putting Out Great Shows
8 Aug 2017
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
7 Aug 2017
MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant
MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant
17 Jul 2017
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
17 Jul 2017
IPG, GroupM &  Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
14 Jul 2017
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
12 Jul 2017
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
10 Jul 2017
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
9 Jul 2017
Fewer Commercial Interruptions Benefit Viewers, Advertisers: truTV’s Chris Linn
Fewer Commercial Interruptions Benefit Viewers, Advertisers: truTV’s Chris Linn
6 Jul 2017
Balancing Ad Loads, Seeking Consumer Value Exchange: Publicis Exchange’s Dave Penski
Balancing Ad Loads, Seeking Consumer Value Exchange: Publicis Exchange’s Dave Penski
6 Jul 2017
National Geographic’s Declan Moore: Leading National Conversations, Integrating Brands With Care
National Geographic’s Declan Moore: Leading National Conversations, Integrating Brands With Care
28 Jun 2017
The Power NBCU’s “Symphony” w/ Apple News, Buzzfeed, Snapchat & Vox, Linda Yaccarino explains
The Power NBCU’s “Symphony” w/ Apple News, Buzzfeed, Snapchat & Vox, Linda Yaccarino explains
27 Jun 2017
MediaLink’s Matt Spiegel Parses The Meaning Of TV, Data Segmentation Standards
MediaLink’s Matt Spiegel Parses The Meaning Of TV, Data Segmentation Standards
27 Jun 2017
Overseas Convergence of TV And Video Presaged U.S. ‘Awakening’: Videology’s Ryan Jamboretz
Overseas Convergence of TV And Video Presaged U.S. ‘Awakening’: Videology’s Ryan Jamboretz
26 Jun 2017