Cross-Platform Strategy

Playlists & Series

Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
10 Apr 2017
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
7 Apr 2017
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
5 Apr 2017
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
3 Apr 2017
Petabytes Of Data Power Cross-Screen Ads: DataXu’s Catanzaro
Petabytes Of Data Power Cross-Screen Ads: DataXu’s Catanzaro
29 Mar 2017
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
23 Mar 2017
Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes
Monumental Shift’s Davis: Forget The Funnel, Focus On Outcomes
21 Mar 2017
Hulu Taps Ad-Tech Partners For Upcoming Live TV Service
Hulu Taps Ad-Tech Partners For Upcoming Live TV Service
21 Mar 2017
Mobile Is Not A Channel: Publicis’ Shlachter On Ads
Mobile Is Not A Channel: Publicis’ Shlachter On Ads
9 Mar 2017
Video’s Three Mobile Moments, According To Facebook’s Newlan
Video’s Three Mobile Moments, According To Facebook’s Newlan
8 Mar 2017
One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg
One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg
8 Mar 2017
Brands And Tech Join Forces On Creative Canvas: P&G VP Blum
Brands And Tech Join Forces On Creative Canvas: P&G VP Blum
7 Mar 2017
Turner’s Speciale On App Partnerships, Honing In On Network Fans
Turner’s Speciale On App Partnerships, Honing In On Network Fans
6 Mar 2017
Choice And Control Key To Reaching ‘Plurals’ Generation: CN’s Miller
Choice And Control Key To Reaching ‘Plurals’ Generation: CN’s Miller
6 Mar 2017
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
2 Mar 2017
App Audience Is Smaller But Better: CNN’s Wellen
App Audience Is Smaller But Better: CNN’s Wellen
2 Mar 2017
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
20 Feb 2017
Hearst’s Young Wants More From Facebook’s Platform Power
Hearst’s Young Wants More From Facebook’s Platform Power
16 Feb 2017
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
26 Jan 2017
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
24 Jan 2017