Cross-Platform Strategy

OMD’s Ben Winkler: No ‘Us Versus Them,’ Advertisers Need Many Video Options
OMD’s Ben Winkler: No ‘Us Versus Them,’ Advertisers Need Many Video Options
25 Jun 2017
Turner’s Levy Sees Great ‘Race To The Middle’ Of Media
Turner’s Levy Sees Great ‘Race To The Middle’ Of Media
20 Jun 2017
Clients ‘Want Us To Pull Down The Walls And Make It Easy For Them’: OMD’s Mainardo de Nardis
Clients ‘Want Us To Pull Down The Walls And Make It Easy For Them’: OMD’s Mainardo de Nardis
19 Jun 2017
Screen Agnostic, Platform Specific Ads And Content Key To Engagement: NBCU’s Yaccarino
Screen Agnostic, Platform Specific Ads And Content Key To Engagement: NBCU’s Yaccarino
2 Jun 2017
OpenAP ‘Good News For Us’ Says Nielsen’s Hasker
OpenAP ‘Good News For Us’ Says Nielsen’s Hasker
25 May 2017
FreeWheel’s Brunet Discusses The Programmatic Guaranteed Future, Unified Header Bidding
FreeWheel’s Brunet Discusses The Programmatic Guaranteed Future, Unified Header Bidding
24 May 2017
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
23 May 2017
OpenAP Is Just The Start, Viacom’s Bevilacqua Says
OpenAP Is Just The Start, Viacom’s Bevilacqua Says
22 May 2017
Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains
Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains
17 May 2017
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
17 May 2017
Group Nine Expands Programming, Reach with Discovery Partnership, Ben Lerer explains
Group Nine Expands Programming, Reach with Discovery Partnership, Ben Lerer explains
15 May 2017
Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy
Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy
14 May 2017
TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart
TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart
12 May 2017
Entrepreneur Taps Network Of Some 80 Video Partners To Inform, Inspire Startups
Entrepreneur Taps Network Of Some 80 Video Partners To Inform, Inspire Startups
10 May 2017
TV Networks Face Big Changes In Quest For Audience: SintecMedia’s Brown
TV Networks Face Big Changes In Quest For Audience: SintecMedia’s Brown
9 May 2017
Matter More’s Murtos Wants More Time For Addressable
Matter More’s Murtos Wants More Time For Addressable
9 May 2017
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
With Next TV Upfront, Addressable TV is Hitting Scale: one2one Media’s Power
9 May 2017
Digitas’ View Of Digital Content NewFronts: Cave Men, Astronauts And Storytelling
Digitas’ View Of Digital Content NewFronts: Cave Men, Astronauts And Storytelling
8 May 2017
New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space
New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space
8 May 2017
Time Inc.’s Elders On Enterprise Selling, New Video-First Brand Coinage
Time Inc.’s Elders On Enterprise Selling, New Video-First Brand Coinage
7 May 2017