Cross-Platform Strategy

Playlists & Series

AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor
AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor
27 Oct 2016
Cadent Adds Broadcast To Advanced TV, Cable Offerings
Cadent Adds Broadcast To Advanced TV, Cable Offerings
19 Oct 2016
BlackArrow And Cadent Pairing Yields Consistent, Comprehensive Cross-Platform Reach
BlackArrow And Cadent Pairing Yields Consistent, Comprehensive Cross-Platform Reach
19 Oct 2016
Cross-Screen Addressable Ads Will Be ‘The Norm’ Across Categories: Hearts & Science’s Treuhaft
Cross-Screen Addressable Ads Will Be ‘The Norm’ Across Categories: Hearts & Science’s Treuhaft
18 Oct 2016
Living Room TV ‘Incredibly Valuable Real Estate And Inventory’: GroupM’s Hanlon
Living Room TV ‘Incredibly Valuable Real Estate And Inventory’: GroupM’s Hanlon
16 Oct 2016
Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe
Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe
16 Oct 2016
Magna’s Cohen ‘Very Encouraged’ With Early Addressable Cross-Platform Results
Magna’s Cohen ‘Very Encouraged’ With Early Addressable Cross-Platform Results
13 Oct 2016
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
12 Oct 2016
NBCU Focuses on Custom Content for Brands, Scott Schiller explains
NBCU Focuses on Custom Content for Brands, Scott Schiller explains
12 Oct 2016
Epsilon Agency’s McDonald: It’s Less About The ‘New Thing’ Than The Strategy
Epsilon Agency’s McDonald: It’s Less About The ‘New Thing’ Than The Strategy
11 Oct 2016
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
11 Oct 2016
TV Companies’ Future Is In Programmatic, MTG’s Bastin Says
TV Companies’ Future Is In Programmatic, MTG’s Bastin Says
10 Oct 2016
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
6 Oct 2016
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
5 Oct 2016
AOL’s Kline Sees Location-Based Mobile As ‘Untapped Frontier’
AOL’s Kline Sees Location-Based Mobile As ‘Untapped Frontier’
30 Sep 2016
IPG & Innovid Partner To Find The Right OTT Recipe
IPG & Innovid Partner To Find The Right OTT Recipe
30 Sep 2016
Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe
Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe
30 Sep 2016
Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief
Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief
29 Sep 2016
Cross-Platform Targeting Should Focus On Consumer Need States: OMD’s Cuthbert
Cross-Platform Targeting Should Focus On Consumer Need States: OMD’s Cuthbert
21 Sep 2016
Brands Flock To Figure Out New-Screen Opportunities At DMEXCO
Brands Flock To Figure Out New-Screen Opportunities At DMEXCO
16 Sep 2016