Cross-Platform Strategy

Playlists & Series

Amid Platform Proliferation, Storytelling Endures: VML’s Wente
4 Jul 2016
How comScore Clients Demand Deduplicated Measurement
4 Jul 2016
Cannes 2016: Moguls, Convergence and Big Deals, says MediaLink’s Millard
4 Jul 2016
ESPN’s Singer: Not Sure Anyone’s Comfortable With Cross-Platform Measurement
29 Jun 2016
Turner’s Speciale: Clients On Board With Shift To C7 Television Ratings
29 Jun 2016
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
29 Jun 2016
Google’s Watson: Helping Brand Advertisers Straddle Television And Video
29 Jun 2016
Dave Morgan: Currency of TV Planning has Fundamentally Changed, It’s Personal
Dave Morgan: Currency of TV Planning has Fundamentally Changed, It’s Personal
29 Jun 2016
Cross-Platform Measurement Improving But Creative Fit Lagging, Says Carat’s Ray
28 Jun 2016
Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter
Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter
27 Jun 2016
NBCU’s Wurtzel: The Olympics Represent A ‘Research Dream’
26 Jun 2016
Omnicom: TV’s Not Dead, But Mobile TV Is Booming In Asia
20 Jun 2016
OMD’s de Nardis Searches For Authenticity At The Cannes Oasis
20 Jun 2016
Magna Global’s Cohen On The ‘Big Bad Digital Bear’ And Multi-Source Data
14 Jun 2016
NBCUniversal Promoting Cross-Platform Measurement Competition
NBCUniversal Promoting Cross-Platform Measurement Competition
13 Jun 2016
Beet Commentary: The Television BCG Matrix, Ashley Swartz explains
13 Jun 2016
Cannes Greets Entertainment Producers With Dedicated Festival
Cannes Greets Entertainment Producers With Dedicated Festival
12 Jun 2016
Premium Content Defines Prime Ads, Whatever The Channel, FreeWheel’s Bremond
9 Jun 2016
Combining Linear And Digital Ads Boosts ROI: Videology Research
9 Jun 2016
Magna Global’s Cohen: Old And New Media Mingle At Cannes For Shared Learning
8 Jun 2016