Cross-Platform Strategy

Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter
Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter
27 Jun 2016
NBCU’s Wurtzel: The Olympics Represent A ‘Research Dream’
26 Jun 2016
Beet Commentary:  “Building the Adaptable Media Enterprise”: “The Media Team of Teams; Agile Talent and Organization Strategies”
Beet Commentary: “Building the Adaptable Media Enterprise”: “The Media Team of Teams; Agile Talent and Organization Strategies”
26 Jun 2016
Omnicom: TV’s Not Dead, But Mobile TV Is Booming In Asia
20 Jun 2016
Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains
14 Jun 2016
NBCUniversal Promoting Cross-Platform Measurement Competition
NBCUniversal Promoting Cross-Platform Measurement Competition
13 Jun 2016
Beet Commentary: The Television BCG Matrix, Ashley Swartz explains
13 Jun 2016
Cannes Greets Entertainment Producers With Dedicated Festival
Cannes Greets Entertainment Producers With Dedicated Festival
12 Jun 2016
Combining Linear And Digital Ads Boosts ROI: Videology Research
9 Jun 2016
Magna Global’s Cohen: Old And New Media Mingle At Cannes For Shared Learning
8 Jun 2016
Commentary: The 4Ps of Television & Video, Ashley Swartz explains
Commentary: The 4Ps of Television & Video, Ashley Swartz explains
7 Jun 2016
Beet Commentary: Porter’s 5 Forces of TV & Video, Ashley Swartz explains
31 May 2016
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
31 May 2016
AT&T, MediaWorks Cites Cross-Screen Addressable Trials, Plans Product Rollout
26 May 2016
OMD’s TV Chief Geraci: Addressable will Come with Scale
16 May 2016
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
15 May 2016
For The NBCUniversal Local Stations, Shift To Impressions Would Help Unify Platforms
10 May 2016
Horizon Media: Addressable Is ‘Powerful Complement’ To Traditional TV
9 May 2016
Single Insertion Order Is Operative’s Vision For Convergence
3 May 2016
WatchESPN: Get Ready For ‘Live Moments’ On All Viewing Devices
1 May 2016