Cross-Platform Strategy

Playlists & Series

Commentary: The 4Ps of Television & Video, Ashley Swartz explains
Commentary: The 4Ps of Television & Video, Ashley Swartz explains
7 Jun 2016
For Havas’ Kinsella, TV Is Back And Digital Must Prove Brand-Building Prowess
3 Jun 2016
Media Technology, Not Great Creative, Will Become Commoditized: GE’s Boff
Media Technology, Not Great Creative, Will Become Commoditized: GE’s Boff
1 Jun 2016
Beet Commentary: Porter’s 5 Forces of TV & Video, Ashley Swartz explains
31 May 2016
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
31 May 2016
AT&T, MediaWorks Cites Cross-Screen Addressable Trials, Plans Product Rollout
26 May 2016
Videology Sees ‘Moneyball’ Comparison In Unified Video, Television Audiences
23 May 2016
Initiative’s Magel: Goodbye Age/Sex Demos, Hello Passion And Partners
23 May 2016
Upfronts Should Be More Than A Once Yearly Ritual, Dentsu Aegis’ Mike Law
20 May 2016
Carat’s Doug Ray: Progress On Currency Brings Multichannel Confidence
19 May 2016
OMD’s TV Chief Geraci: Addressable will Come with Scale
16 May 2016
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
15 May 2016
For The NBCUniversal Local Stations, Shift To Impressions Would Help Unify Platforms
10 May 2016
Horizon Media: Addressable Is ‘Powerful Complement’ To Traditional TV
9 May 2016
Single Insertion Order Is Operative’s Vision For Convergence
3 May 2016
WatchESPN: Get Ready For ‘Live Moments’ On All Viewing Devices
1 May 2016
Bloomberg Sees Cross-Platform Deals Constrained By Agency Buying Process
25 Apr 2016
Political Campaigns on the Cutting Edge of Advanced TV, Cablevision’s Ben Tatta
15 Apr 2016
Fox’s Bernard Hails Facebook-Simulmedia Venture For Social And TV R&F
14 Apr 2016
Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says
13 Apr 2016