Cross-Platform Strategy

Playlists & Series

Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
13 Jan 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
12 Jan 2016
Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor
Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor
1 Jan 2016
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
30 Dec 2015
Broadcasters Are in “Strong Position” for Television in Transition
Broadcasters Are in “Strong Position” for Television in Transition
21 Dec 2015
Xaxis CEO Brian Gleason: Programmatic Outlook for 2016: Addressable TV Will be Big
Xaxis CEO Brian Gleason: Programmatic Outlook for 2016: Addressable TV Will be Big
18 Dec 2015
A+E Taps Nielsen and comScore for Cross-Platform Measurement
13 Dec 2015
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
9 Dec 2015
‘Content Is Humpty Dumpty’: SMG’s Scheppach
‘Content Is Humpty Dumpty’: SMG’s Scheppach
7 Dec 2015
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
7 Dec 2015
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
7 Dec 2015
TV Remains Strong as Multi-Screens Are Changing the Global Shape of Video Ad Consumption, GroupM
TV Remains Strong as Multi-Screens Are Changing the Global Shape of Video Ad Consumption, GroupM
7 Dec 2015
Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts
Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts
6 Dec 2015
Sky’s Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with “Compliance”
Sky’s Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with “Compliance”
6 Dec 2015
UK’s ITV Balances Data Ambition With Brand Heart
UK’s ITV Balances Data Ambition With Brand Heart
4 Dec 2015
Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown
Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown
27 Nov 2015
AT&T AdWorks Goes After Multiple Screens For Ads
17 Nov 2015
Nielsen To Reboot Content Ratings Next Year
Nielsen To Reboot Content Ratings Next Year
15 Nov 2015
Adobe Primetime’s Prime Targets For 2016
Adobe Primetime’s Prime Targets For 2016
15 Nov 2015
UK’s Sky Announces Multi-Platform Ad Targeting
UK’s Sky Announces Multi-Platform Ad Targeting
4 Nov 2015