Cross-Platform Strategy

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
1 Feb 2016
Sky’s AdVance Connects Ad Ops Across Screens: West
Sky’s AdVance Connects Ad Ops Across Screens: West
19 Jan 2016
UK TV Innovation Has Lessons For Ad World: OMD’s Mendonça
19 Jan 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
12 Jan 2016
Broadcasters Are in “Strong Position” for Television in Transition
Broadcasters Are in “Strong Position” for Television in Transition
21 Dec 2015
Xaxis CEO Brian Gleason: Programmatic Outlook for 2016: Addressable TV Will be Big
Xaxis CEO Brian Gleason: Programmatic Outlook for 2016: Addressable TV Will be Big
18 Dec 2015
GroupM’s Rob Norman CES Preview: The Scope  of “Immersive vs. Passive” Experiences
GroupM’s Rob Norman CES Preview: The Scope of “Immersive vs. Passive” Experiences
16 Dec 2015
A+E Taps Nielsen and comScore for Cross-Platform Measurement
13 Dec 2015
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
9 Dec 2015
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
7 Dec 2015
Sky’s Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with “Compliance”
Sky’s Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with “Compliance”
6 Dec 2015
Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’
Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’
1 Dec 2015
Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown
Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown
27 Nov 2015
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
25 Nov 2015
Nielsen Girds for Total Audience Measurement in 2016
Nielsen Girds for Total Audience Measurement in 2016
18 Nov 2015
AT&T AdWorks Goes After Multiple Screens For Ads
17 Nov 2015
Nielsen To Reboot Content Ratings Next Year
Nielsen To Reboot Content Ratings Next Year
15 Nov 2015
Adobe Primetime’s Prime Targets For 2016
Adobe Primetime’s Prime Targets For 2016
15 Nov 2015
UK’s Sky Announces Multi-Platform Ad Targeting
UK’s Sky Announces Multi-Platform Ad Targeting
4 Nov 2015
One-to-One Communication At Scale Is Still in Early Days: Ogilvy’s Lazarus
One-to-One Communication At Scale Is Still in Early Days: Ogilvy’s Lazarus
18 Oct 2015