Cross-Platform Strategy

Playlists & Series

Media Measurement Is Broken: GroupM’s Gotlieb
Media Measurement Is Broken: GroupM’s Gotlieb
25 Oct 2015
It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche
It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche
15 Oct 2015
Zenith’s Zilberbrand Tapped by Viacom to for New Advanced TV Role
Zenith’s Zilberbrand Tapped by Viacom to for New Advanced TV Role
2 Oct 2015
TV’s Great Digital Shift Must Be In Linear’s Image: Videology’s Eisenstein
TV’s Great Digital Shift Must Be In Linear’s Image: Videology’s Eisenstein
1 Oct 2015
Collective Debuts Cross-Platform, Self-Service Buy Side Platform
Collective Debuts Cross-Platform, Self-Service Buy Side Platform
27 Sep 2015
Bloomberg’s Caine Makes Multi-Screen Ad Pitch
24 Sep 2015
TV-Synced Ads Plugged In To 4C Platform
TV-Synced Ads Plugged In To 4C Platform
16 Sep 2015
GroupM’s Rob Norman on How App Usage Could Spell an End to Fragmentation
GroupM’s Rob Norman on How App Usage Could Spell an End to Fragmentation
14 Sep 2015
Clypd, SpotX Work On Cross-Screen Ad Impressions
Clypd, SpotX Work On Cross-Screen Ad Impressions
7 Sep 2015
Programmatic And Direct Worlds Are Converging: SpotX’s Buckley
Programmatic And Direct Worlds Are Converging: SpotX’s Buckley
7 Sep 2015
TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller
TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller
17 Aug 2015
Addressable Screens Will Deliver High ROI: IPG Mediabrands’ Tajer
Addressable Screens Will Deliver High ROI: IPG Mediabrands’ Tajer
16 Aug 2015
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
13 Aug 2015
How Brands Can Reach Rivals’ Audience via The Second Screen
How Brands Can Reach Rivals’ Audience via The Second Screen
12 Aug 2015
Tapad’s O’Loughlin Shows Ad Effect Across Devices
Tapad’s O’Loughlin Shows Ad Effect Across Devices
10 Aug 2015
Holding Companies Have Differentiated Philosophies Now: Carat’s Ray
Holding Companies Have Differentiated Philosophies Now: Carat’s Ray
9 Aug 2015
Nielsen Bakes Measurement In To OTT Video Boxes
Nielsen Bakes Measurement In To OTT Video Boxes
9 Aug 2015
DDB’s Doria on the Inspiration at Cannes Lions
DDB’s Doria on the Inspiration at Cannes Lions
5 Aug 2015
The Trade Desk’s Stempeck Talks TV Ad Targeting
The Trade Desk’s Stempeck Talks TV Ad Targeting
4 Aug 2015
BBC News Moves With ‘Sticky Video’ Times: Davies
BBC News Moves With ‘Sticky Video’ Times: Davies
13 Jul 2015