Cross-Platform Strategy

Playlists & Series

Digital Video is Headed to the Living Room, AOL’s Video Chief McCormack
Digital Video is Headed to the Living Room, AOL’s Video Chief McCormack
28 Apr 2015
Programmatic Video is Center Stage at Yahoo NewFront with Brightroll Integration
28 Apr 2015
Marketers Want Better Cross-Screen Attribution, Havas’ Keller
Marketers Want Better Cross-Screen Attribution, Havas’ Keller
23 Apr 2015
“TV Everywhere” is Key Weapon for Cable Nets vs. OTT Players
“TV Everywhere” is Key Weapon for Cable Nets vs. OTT Players
23 Apr 2015
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next
23 Apr 2015
AOL Sees an “Open” Ecosystem in the TV Ad World
AOL Sees an “Open” Ecosystem in the TV Ad World
22 Apr 2015
AOL Goes Short At Prime-Time To Reach Viewers: Martinez
AOL Goes Short At Prime-Time To Reach Viewers: Martinez
8 Mar 2015
Civolution Syncs TV, Online Ads For Amplification
Civolution Syncs TV, Online Ads For Amplification
5 Mar 2015
Yahoo: Three Keys to Native Ad Success
Yahoo: Three Keys to Native Ad Success
3 Mar 2015
The Four Components Of Video ROI: Videology’s Castree
The Four Components Of Video ROI: Videology’s Castree
20 Feb 2015
Converged TV-Digital Buys Can lncrease TV Reach More Than 50%
Converged TV-Digital Buys Can lncrease TV Reach More Than 50%
13 Feb 2015
Time Inc Sees Greater Role For Video Across Brands
Time Inc Sees Greater Role For Video Across Brands
12 Feb 2015
NBCUniversal Tackles Cross-Screen Measurement
NBCUniversal Tackles Cross-Screen Measurement
10 Feb 2015
Hulu’s Naylor: Majority of Views Now in the Living Room
Hulu’s Naylor: Majority of Views Now in the Living Room
30 Jan 2015
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
30 Jan 2015
AOL is Linking Content and Audience, Martinez explains
28 Jan 2015
Mediaocean Pursues Convergence Tools in 2015
Mediaocean Pursues Convergence Tools in 2015
28 Jan 2015
HBO, CBS and Sling TV Signify Real Movement to Multiscreen
HBO, CBS and Sling TV Signify Real Movement to Multiscreen
22 Jan 2015
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
22 Jan 2015
Scripps Networks Keen on TV Everywhere in 2015
Scripps Networks Keen on TV Everywhere in 2015
22 Jan 2015