Cross-Platform Strategy

AOL is Linking Content and Audience, Martinez explains
28 Jan 2015
HBO, CBS and Sling TV Signify Real Movement to Multiscreen
HBO, CBS and Sling TV Signify Real Movement to Multiscreen
22 Jan 2015
Scripps Networks Keen on TV Everywhere in 2015
Scripps Networks Keen on TV Everywhere in 2015
22 Jan 2015
More Brands Integrate Social Into Owned Web Sites for Campaigns
More Brands Integrate Social Into Owned Web Sites for Campaigns
21 Jan 2015
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
19 Jan 2015
Weather Channel is Meeting Digital Video Demand with Local TV Partners
Weather Channel is Meeting Digital Video Demand with Local TV Partners
18 Jan 2015
Irwin Gotlieb to Les Moonves:  Not So Fast on Cross Device TV Advertising
Irwin Gotlieb to Les Moonves: Not So Fast on Cross Device TV Advertising
16 Jan 2015
Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’
Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’
13 Jan 2015
ABC’s ‘Responsive Design’ Geared for Cross-Platform Ads
ABC’s ‘Responsive Design’ Geared for Cross-Platform Ads
13 Jan 2015
Disney No Stranger to New Distribution Forms, CFO Rasulo
Disney No Stranger to New Distribution Forms, CFO Rasulo
8 Jan 2015
NYT’s Carr: Amid Fragmentation, Sport Is TV’s Trump Card
8 Jan 2015
Video Must Connect with Consumers “In the Moment,” McDonald’s Sosti Ropaitis
7 Dec 2014
TubeMogul’s PTV Brings Programmatic To TV
TubeMogul’s PTV Brings Programmatic To TV
5 Dec 2014
Brands Aim for Global Video Strategies, McDonald’s, AOL, iJustine, Havas explain
4 Dec 2014
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
4 Dec 2014
Video Touches TV-Shy Millennials: AOL’s Anderson
Video Touches TV-Shy Millennials: AOL’s Anderson
4 Dec 2014
AOL Video Grows Big on Mobile; Aims for Ubiquity on Devices
AOL Video Grows Big on Mobile; Aims for Ubiquity on Devices
2 Dec 2014
Video Is The Web’s Third Age: AOL’s Martinez
Video Is The Web’s Third Age: AOL’s Martinez
24 Nov 2014
McDonald’s Puts Video At ‘Core’ Of Digital Focus
McDonald’s Puts Video At ‘Core’ Of Digital Focus
24 Nov 2014
Direct-To-Consumer Video Offerings Slated to Grow, thePlatform’s Roberts
Direct-To-Consumer Video Offerings Slated to Grow, thePlatform’s Roberts
21 Nov 2014