Cross-Platform Strategy

Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients” EMEA Chief Schlickum
Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients” EMEA Chief Schlickum
1 Sep 2014
Ad Groups Look To Reimagine TV On Mobile Screens
Ad Groups Look To Reimagine TV On Mobile Screens
21 Aug 2014
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
19 Aug 2014
Radio’s Cumulus Upping Video Strategy In 2015
Radio’s Cumulus Upping Video Strategy In 2015
19 Aug 2014
BrightRoll Eager For Slice Of Linear TV Ad Business
BrightRoll Eager For Slice Of Linear TV Ad Business
18 Aug 2014
Nielsen: Measuring Consumer Engagement is Key
Nielsen: Measuring Consumer Engagement is Key
18 Aug 2014
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
12 Aug 2014
Mindshare Tackles Content Creation from All Angles
Mindshare Tackles Content Creation from All Angles
3 Aug 2014
Havas Dish Latino Digital Campaign Jumps to TV
Havas Dish Latino Digital Campaign Jumps to TV
29 Jul 2014
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
29 Jul 2014
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang
27 Jul 2014
Hearst is Building a “Netflix Model” Around Magazine Video Content
Hearst is Building a “Netflix Model” Around Magazine Video Content
27 Jul 2014
Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains
Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains
25 Jul 2014
Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic
Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic
14 Jul 2014
DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne
DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne
10 Jul 2014
Mobile Ads Must Be More Interactive: MediaCom’s Phillips
Mobile Ads Must Be More Interactive: MediaCom’s Phillips
2 Jul 2014
Carat’s Ray: Proving ROI Amid Real Media Convergence
Carat’s Ray: Proving ROI Amid Real Media Convergence
25 Jun 2014
Guardian’s Cordrey On News Readers’ Daily Rhythm
Guardian’s Cordrey On News Readers’ Daily Rhythm
22 Jun 2014
‘TV Everywhere’ Experience Must Be Harmonized: CTAM’s Britt
‘TV Everywhere’ Experience Must Be Harmonized: CTAM’s Britt
19 Jun 2014
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
19 Jun 2014