Cross-Platform Strategy

Playlists & Series

UK’s Sky Aims For Multi-Platform Sequential Advertising
UK’s Sky Aims For Multi-Platform Sequential Advertising
7 Oct 2014
Screen Hierarchy Is Being Shattered: SMG’s Fryett
Screen Hierarchy Is Being Shattered: SMG’s Fryett
5 Oct 2014
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
5 Oct 2014
Starcom’s Richman: Cross-Channel Attribution is Critical
1 Oct 2014
Buying TV And Video Improves Campaigns: Amnet’s Hobbs
Buying TV And Video Improves Campaigns: Amnet’s Hobbs
30 Sep 2014
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
30 Sep 2014
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
28 Sep 2014
Reach And Relevance Are Coming Together: Nielsen’s Bradford
Reach And Relevance Are Coming Together: Nielsen’s Bradford
22 Sep 2014
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
21 Sep 2014
HTML5 Video Caters To Savvy Scandinavians: Smartcom:TV’s Larssen
18 Sep 2014
Opera Sees HTML5 As Cure For Video Fragmentation
18 Sep 2014
TV, Online Video Collision Accelerating: Brightcove’s Gaydon
TV, Online Video Collision Accelerating: Brightcove’s Gaydon
16 Sep 2014
Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning
Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning
10 Sep 2014
Synching Mobile Ads to TV Commercials, Now as a “Conquest”
8 Sep 2014
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
3 Sep 2014
TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom
TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom
2 Sep 2014
Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients” EMEA Chief Schlickum
Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients” EMEA Chief Schlickum
1 Sep 2014
Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris
25 Aug 2014
Ad Groups Look To Reimagine TV On Mobile Screens
Ad Groups Look To Reimagine TV On Mobile Screens
21 Aug 2014
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
19 Aug 2014