Cross-Platform Strategy

Mega Media Mergers Point to the “Converged TV World of our Future,” Banker Terence Kawaja
Mega Media Mergers Point to the “Converged TV World of our Future,” Banker Terence Kawaja
22 May 2014
Nestle’s Nigel Conway: Media & Creative More Closely Linked
Nestle’s Nigel Conway: Media & Creative More Closely Linked
21 May 2014
Xaxis Combats TV Distraction With Synchronized Mobile Ads
Xaxis Combats TV Distraction With Synchronized Mobile Ads
20 May 2014
The Guardian to Relaunch Its Mobile App, Here’s Why
The Guardian to Relaunch Its Mobile App, Here’s Why
19 May 2014
IDC Analyst: Virtual Cable Next Step in TV Everywhere
7 May 2014
MediaVest Exec: NewFronts Bring Super Distribution of Content
MediaVest Exec: NewFronts Bring Super Distribution of Content
5 May 2014
NewFronts Reaching “Ignition Point” as Ad Agencies are Jumping in “En Masse,” Digitas’ McCarus
NewFronts Reaching “Ignition Point” as Ad Agencies are Jumping in “En Masse,” Digitas’ McCarus
30 Apr 2014
Innovid’s Chalozin: Ad Buyers Are Moving to Cross-Platform Investment
Innovid’s Chalozin: Ad Buyers Are Moving to Cross-Platform Investment
28 Apr 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
28 Apr 2014
AOL Readies a “Connected” NewFront on the Brooklyn Waterfront, CMO Nardini explains
AOL Readies a “Connected” NewFront on the Brooklyn Waterfront, CMO Nardini explains
25 Apr 2014
AOL “Marketplace” for Video Expands with Microsoft
25 Apr 2014
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
22 Apr 2014
Viacom Sees Rise in Agency Interest in Integrated Marketing
Viacom Sees Rise in Agency Interest in Integrated Marketing
9 Apr 2014
Networks Have Caught Up With Viewers’ Digital Demands: ABI’s Rosen
Networks Have Caught Up With Viewers’ Digital Demands: ABI’s Rosen
9 Apr 2014
Adap.tv to Bring Mobile and Display to Programmatic Platform at AOL
2 Apr 2014
Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’
Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’
1 Apr 2014
Mobile Is Killing Consoles’ TV Dreams: Author Lovell
Mobile Is Killing Consoles’ TV Dreams: Author Lovell
1 Apr 2014
Maxus CEO: Addressability to Extend Across All Media
Maxus CEO: Addressability to Extend Across All Media
18 Mar 2014
Starcom’s Mobile Chief: “Mobile Is Not An Island”
Starcom’s Mobile Chief: “Mobile Is Not An Island”
13 Mar 2014
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
11 Mar 2014