Cross-Platform Strategy

Playlists & Series

Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
15 Jun 2014
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
15 Jun 2014
UK’s BSkyB Sees A Third Of Subscribers Watch Mobile
UK’s BSkyB Sees A Third Of Subscribers Watch Mobile
12 Jun 2014
Cannes Lions 2104: We’re all “Marketing in a Digital World,” Simulmedia’s Dave Morgan
Cannes Lions 2104: We’re all “Marketing in a Digital World,” Simulmedia’s Dave Morgan
11 Jun 2014
Programmatic Grows Worldwide in Premium Programming
Programmatic Grows Worldwide in Premium Programming
6 Jun 2014
Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing
Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing
4 Jun 2014
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
4 Jun 2014
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
2 Jun 2014
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
2 Jun 2014
Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz
Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz
28 May 2014
BBC Research: Mobile Is Best Device To Reach Affluent Consumers
BBC Research: Mobile Is Best Device To Reach Affluent Consumers
27 May 2014
Digital Video Nearing Scale, SMG’s Stark
Digital Video Nearing Scale, SMG’s Stark
27 May 2014
Programmatic Buying to Command Major Spend in Cross-Media Budgets
Programmatic Buying to Command Major Spend in Cross-Media Budgets
22 May 2014
Mega Media Mergers Point to the “Converged TV World of our Future,” Banker Terence Kawaja
Mega Media Mergers Point to the “Converged TV World of our Future,” Banker Terence Kawaja
22 May 2014
Nestle’s Nigel Conway: Media & Creative More Closely Linked
Nestle’s Nigel Conway: Media & Creative More Closely Linked
21 May 2014
Xaxis Combats TV Distraction With Synchronized Mobile Ads
Xaxis Combats TV Distraction With Synchronized Mobile Ads
20 May 2014
Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook
Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook
20 May 2014
The Guardian to Relaunch Its Mobile App, Here’s Why
The Guardian to Relaunch Its Mobile App, Here’s Why
19 May 2014
IDC Analyst: Virtual Cable Next Step in TV Everywhere
7 May 2014
Going Global: AOL Video Launches in UK, Signs Channel 4, others
Going Global: AOL Video Launches in UK, Signs Channel 4, others
6 May 2014