Cross-Platform Strategy

Playlists & Series

Radio’s Cumulus Upping Video Strategy In 2015
Radio’s Cumulus Upping Video Strategy In 2015
19 Aug 2014
BrightRoll Eager For Slice Of Linear TV Ad Business
BrightRoll Eager For Slice Of Linear TV Ad Business
18 Aug 2014
Nielsen: Measuring Consumer Engagement is Key
Nielsen: Measuring Consumer Engagement is Key
18 Aug 2014
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
12 Aug 2014
Mindshare Tackles Content Creation from All Angles
Mindshare Tackles Content Creation from All Angles
3 Aug 2014
Razorfish CEO: Paid Media Should Operate in Real-Time With Social
Razorfish CEO: Paid Media Should Operate in Real-Time With Social
30 Jul 2014
Havas Dish Latino Digital Campaign Jumps to TV
Havas Dish Latino Digital Campaign Jumps to TV
29 Jul 2014
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
29 Jul 2014
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang
27 Jul 2014
Hearst is Building a “Netflix Model” Around Magazine Video Content
Hearst is Building a “Netflix Model” Around Magazine Video Content
27 Jul 2014
Comcast Serves up 13 Million Video Streams of World Cup:  “TV Everywhere is Ready for its Close-up”
Comcast Serves up 13 Million Video Streams of World Cup: “TV Everywhere is Ready for its Close-up”
16 Jul 2014
Sling Rolls Out New Box With Added Mobile Features
Sling Rolls Out New Box With Added Mobile Features
16 Jul 2014
Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic
Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic
14 Jul 2014
DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne
DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne
10 Jul 2014
Carat’s Ray: Proving ROI Amid Real Media Convergence
Carat’s Ray: Proving ROI Amid Real Media Convergence
25 Jun 2014
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
22 Jun 2014
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
19 Jun 2014
‘TV Everywhere’ Experience Must Be Harmonized: CTAM’s Britt
‘TV Everywhere’ Experience Must Be Harmonized: CTAM’s Britt
19 Jun 2014
Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo
17 Jun 2014
Scripps Sets Out To Softly Sync Its Divided Channels
Scripps Sets Out To Softly Sync Its Divided Channels
16 Jun 2014