Cross-Platform Strategy

BBC Worldwide, Google Endeavor To Merge TV, Online Ads
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
18 Jun 2014
Heineken Taps TubeMogul for Programmatic Campaign
Heineken Taps TubeMogul for Programmatic Campaign
17 Jun 2014
Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo
17 Jun 2014
Mondelez’s Bonin:  We Are Going 100 Percent Programmatic in Video Ad Buys, TV Next
Mondelez’s Bonin: We Are Going 100 Percent Programmatic in Video Ad Buys, TV Next
17 Jun 2014
Scripps Sets Out To Softly Sync Its Divided Channels
Scripps Sets Out To Softly Sync Its Divided Channels
16 Jun 2014
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
15 Jun 2014
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
15 Jun 2014
UK’s BSkyB Sees A Third Of Subscribers Watch Mobile
UK’s BSkyB Sees A Third Of Subscribers Watch Mobile
12 Jun 2014
Cannes Lions 2104: We’re all “Marketing in a Digital World,” Simulmedia’s Dave Morgan
Cannes Lions 2104: We’re all “Marketing in a Digital World,” Simulmedia’s Dave Morgan
11 Jun 2014
Amplification Vital in Noisy Digital World, “Roar’s” Sean Reardon
Amplification Vital in Noisy Digital World, “Roar’s” Sean Reardon
9 Jun 2014
Programmatic Grows Worldwide in Premium Programming
Programmatic Grows Worldwide in Premium Programming
6 Jun 2014
Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing
Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing
4 Jun 2014
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
4 Jun 2014
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
2 Jun 2014
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
2 Jun 2014
Mindshare’s Johnston: IPTV Heralds Video Opportunity
Mindshare’s Johnston: IPTV Heralds Video Opportunity
29 May 2014
Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz
Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz
28 May 2014
Quartz Looks Through ‘Glass’ At Future Of TV
Quartz Looks Through ‘Glass’ At Future Of TV
28 May 2014
Digital Video Nearing Scale, SMG’s Stark
Digital Video Nearing Scale, SMG’s Stark
27 May 2014
Programmatic Buying to Command Major Spend in Cross-Media Budgets
Programmatic Buying to Command Major Spend in Cross-Media Budgets
22 May 2014