Cross-Platform Strategy

Playlists & Series

More Brands Integrate Social Into Owned Web Sites for Campaigns
More Brands Integrate Social Into Owned Web Sites for Campaigns
21 Jan 2015
15 Billion Video Devices By 2020: Ericsson
15 Billion Video Devices By 2020: Ericsson
20 Jan 2015
Bravo Poised to Test Native Ads in 2015
Bravo Poised to Test Native Ads in 2015
19 Jan 2015
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto
19 Jan 2015
Weather Channel is Meeting Digital Video Demand with Local TV Partners
Weather Channel is Meeting Digital Video Demand with Local TV Partners
18 Jan 2015
Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson
Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson
18 Jan 2015
Irwin Gotlieb to Les Moonves:  Not So Fast on Cross Device TV Advertising
Irwin Gotlieb to Les Moonves: Not So Fast on Cross Device TV Advertising
16 Jan 2015
Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’
Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’
13 Jan 2015
ABC’s ‘Responsive Design’ Geared for Cross-Platform Ads
ABC’s ‘Responsive Design’ Geared for Cross-Platform Ads
13 Jan 2015
Disney No Stranger to New Distribution Forms, CFO Rasulo
Disney No Stranger to New Distribution Forms, CFO Rasulo
8 Jan 2015
NYT’s Carr: Amid Fragmentation, Sport Is TV’s Trump Card
8 Jan 2015
Video Must Connect with Consumers “In the Moment,” McDonald’s Sosti Ropaitis
7 Dec 2014
Brands Aim for Global Video Strategies, McDonald’s, AOL, iJustine, Havas explain
4 Dec 2014
Video Touches TV-Shy Millennials: AOL’s Anderson
Video Touches TV-Shy Millennials: AOL’s Anderson
4 Dec 2014
AOL Video Grows Big on Mobile; Aims for Ubiquity on Devices
AOL Video Grows Big on Mobile; Aims for Ubiquity on Devices
2 Dec 2014
NBC Launches Programmatic Division Across Properties
NBC Launches Programmatic Division Across Properties
14 Nov 2014
Unbundle TV Or Suffer: BSkyB’s Perchard
Unbundle TV Or Suffer: BSkyB’s Perchard
2 Nov 2014
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
28 Oct 2014
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
21 Oct 2014
Video Ads Boost TV Campaigns: UM’s Kinniburgh
Video Ads Boost TV Campaigns: UM’s Kinniburgh
8 Oct 2014