Cross-Platform Strategy

NBC Launches Programmatic Division Across Properties
NBC Launches Programmatic Division Across Properties
14 Nov 2014
Video Ads Boost TV Campaigns: UM’s Kinniburgh
Video Ads Boost TV Campaigns: UM’s Kinniburgh
8 Oct 2014
UK’s Sky Aims For Multi-Platform Sequential Advertising
UK’s Sky Aims For Multi-Platform Sequential Advertising
7 Oct 2014
Screen Hierarchy Is Being Shattered: SMG’s Fryett
Screen Hierarchy Is Being Shattered: SMG’s Fryett
5 Oct 2014
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
5 Oct 2014
Brightroll + Nielsen Study Ties Mobile Video to Effective TV Ad Campaigns
Brightroll + Nielsen Study Ties Mobile Video to Effective TV Ad Campaigns
4 Oct 2014
Horizon Media Plants Its Stake in Programmatic via Partnerships
2 Oct 2014
Starcom’s Richman: Cross-Channel Attribution is Critical
1 Oct 2014
Buying TV And Video Improves Campaigns: Amnet’s Hobbs
Buying TV And Video Improves Campaigns: Amnet’s Hobbs
30 Sep 2014
Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels
30 Sep 2014
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
28 Sep 2014
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
28 Sep 2014
SMG Germany’s CEO on the Growth of Mobile Video
SMG Germany’s CEO on the Growth of Mobile Video
25 Sep 2014
Reach And Relevance Are Coming Together: Nielsen’s Bradford
Reach And Relevance Are Coming Together: Nielsen’s Bradford
22 Sep 2014
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
21 Sep 2014
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
14 Sep 2014
Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning
Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning
10 Sep 2014
Synching Mobile Ads to TV Commercials, Now as a “Conquest”
8 Sep 2014
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
3 Sep 2014
TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom
TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom
2 Sep 2014