Cross-Platform Strategy

The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
7 Mar 2014
SMG’s Social/Video Global Lead: Brands Need to “Share Shift”
SMG’s Social/Video Global Lead: Brands Need to “Share Shift”
6 Mar 2014
AOL’s Adap.tv Readies “True Household Addressability” for TV Advertisers
3 Mar 2014
Tablets Aren’t Mobiles: Collective CEO Apprendi
24 Feb 2014
Google Integrates with comScore’s Cross-Platform Measurement Tool
Google Integrates with comScore’s Cross-Platform Measurement Tool
11 Feb 2014
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
11 Feb 2014
Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising
Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising
11 Feb 2014
comScore Opens up “Project Blueprint” to the Industry
comScore Opens up “Project Blueprint” to the Industry
9 Feb 2014
Digital Video Buying Goes Multi-Platform, Videology’s Gaskamp
Digital Video Buying Goes Multi-Platform, Videology’s Gaskamp
7 Feb 2014
New York Times to Debut Video ‘Channel’ Slate at NewFronts
5 Feb 2014
AOL’s Harnevo: The Future of Video News is a “Content Exchange”
4 Feb 2014
WPP’s Rob Norman: Longterm Brand Building is Essential in a Real-Time World
WPP’s Rob Norman: Longterm Brand Building is Essential in a Real-Time World
3 Feb 2014
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
3 Feb 2014
AOL’s Gabriel on the Importance of Being “Full-Stack”
AOL’s Gabriel on the Importance of Being “Full-Stack”
31 Jan 2014
Beet Commentary by Ashley Swartz: Content Must is “Fluid”
Beet Commentary by Ashley Swartz: Content Must is “Fluid”
30 Jan 2014
Digitas is Moving to “Mobile First” Approach to Media Planning
Digitas is Moving to “Mobile First” Approach to Media Planning
30 Jan 2014
Starcom’s Mobility Director: Interactivity is Essential to Mobile Advertising
Starcom’s Mobility Director: Interactivity is Essential to Mobile Advertising
30 Jan 2014
Cisco Blends TV and Tablet Viewing in Second-Screen App
Cisco Blends TV and Tablet Viewing in Second-Screen App
29 Jan 2014
TouchCast’s Schonfeld: Users Don’t Want Lean-Back Video
TouchCast’s Schonfeld: Users Don’t Want Lean-Back Video
29 Jan 2014
LiveRail Aims To Double Revenue With Multi-Platform, Overseas Growth
LiveRail Aims To Double Revenue With Multi-Platform, Overseas Growth
29 Jan 2014