Cross-Platform Strategy

Playlists & Series

TouchCast’s Schonfeld: Users Don’t Want Lean-Back Video
TouchCast’s Schonfeld: Users Don’t Want Lean-Back Video
29 Jan 2014
Forrester Study: Advertisers Want Convergence Measurement
Forrester Study: Advertisers Want Convergence Measurement
28 Jan 2014
Guardian Preparing To Go Fully “Responsive”
Guardian Preparing To Go Fully “Responsive”
20 Jan 2014
GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google
13 Jan 2014
Foursquare Eyes Wearables, Autos as Next Platforms
Foursquare Eyes Wearables, Autos as Next Platforms
12 Jan 2014
Multiscreen Consumers Outnumber Single Screen by Three Times
Multiscreen Consumers Outnumber Single Screen by Three Times
9 Jan 2014
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
19 Dec 2013
German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads
German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads
16 Dec 2013
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
9 Dec 2013
Responsive Design Is Key To Cross-Platform Advertising
Responsive Design Is Key To Cross-Platform Advertising
3 Dec 2013
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
3 Dec 2013
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Video Ad Formats ‘Still Not Suited To Multi-Platform’
1 Dec 2013
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
20 Nov 2013
SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant
SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant
17 Nov 2013
SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns
SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns
15 Nov 2013
YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”
15 Nov 2013
InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’
InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’
11 Nov 2013
YuMe Presents: the “London Sessions,” the Next Stage of the Media Revolution, Hosted by SMG and VivaKi
11 Nov 2013
Forrester Analyst: DVR’s Days Are Numbered
Forrester Analyst: DVR’s Days Are Numbered
10 Nov 2013
AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”
AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”
10 Nov 2013