Cross-Platform Strategy

Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
20 Nov 2013
Video Campaigns Must be Bespoke for Brands and Consumers, SMG’s Kristen Kelley
19 Nov 2013
SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant
SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant
17 Nov 2013
SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns
SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns
15 Nov 2013
Forrester Analyst: DVR’s Days Are Numbered
Forrester Analyst: DVR’s Days Are Numbered
10 Nov 2013
AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”
AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”
10 Nov 2013
Time Inc To Launch Mobile Video Content Channel
Time Inc To Launch Mobile Video Content Channel
8 Nov 2013
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
5 Nov 2013
Forrester’s Nail: Online Will Kill The DVR
Forrester’s Nail: Online Will Kill The DVR
4 Nov 2013
Mobile Platform AdTonik to Work with Time Warner on Cross-Screen
Mobile Platform AdTonik to Work with Time Warner on Cross-Screen
4 Nov 2013
SMG Launches New Unit for Cross-Platform Design, Content
31 Oct 2013
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
25 Oct 2013
IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room
14 Oct 2013
Big Beet Plans in New York, London, Las Vegas, and Vieques
8 Oct 2013
Programmatic Video Grows, but Brand Education Still Vital, Omnicom’s Kramer
3 Oct 2013
Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
2 Oct 2013
Microsoft Touts Skype, Windows 8 as Emerging Advertising Platforms at Advertising Week
Microsoft Touts Skype, Windows 8 as Emerging Advertising Platforms at Advertising Week
2 Oct 2013
Zeebox App Now TV Remote for Comcast’s Xfinity Service
Zeebox App Now TV Remote for Comcast’s Xfinity Service
1 Oct 2013
Yahoo Video Chief Erin McPherson Touts “Mobile First” Strategy
Yahoo Video Chief Erin McPherson Touts “Mobile First” Strategy
30 Sep 2013
Microsoft Wants To Help Brands Reach All Users All Day
Microsoft Wants To Help Brands Reach All Users All Day
20 Sep 2013