Cross-Platform Strategy

SMG CEO Laura Desmond:  “Mobile Is Going to be the Channel for all Content”
SMG CEO Laura Desmond: “Mobile Is Going to be the Channel for all Content”
20 Sep 2013
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
20 Sep 2013
Mobile Video Viewing is Surging, FreeWheel Study
Mobile Video Viewing is Surging, FreeWheel Study
11 Sep 2013
TubeMogul Focused on TV-Like Buying for Digital, More Targeting
10 Sep 2013
Xaxis Inks Deal for TV-Style Online Video Buying Using Videology & TubeMogul, Report
Xaxis Inks Deal for TV-Style Online Video Buying Using Videology & TubeMogul, Report
9 Sep 2013
Collective Targets TV Buys via Online Behavior
Collective Targets TV Buys via Online Behavior
28 Aug 2013
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
19 Aug 2013
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
18 Aug 2013
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
11 Aug 2013
ESPN Reseach Exec on Creative for Cross Platforms
ESPN Reseach Exec on Creative for Cross Platforms
11 Aug 2013
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
8 Aug 2013
HLG Studios’ Yuri Baranovsky on Distribution: “Sticking to just YouTube isn’t the best option”
HLG Studios’ Yuri Baranovsky on Distribution: “Sticking to just YouTube isn’t the best option”
6 Aug 2013
ESPN Generates 23% Lift in Reach Via Digital Platforms
ESPN Generates 23% Lift in Reach Via Digital Platforms
5 Aug 2013
Adobe’s Levine: Xbox, Roku Next On Broadcasters’ Internet Horizon
Adobe’s Levine: Xbox, Roku Next On Broadcasters’ Internet Horizon
22 Jul 2013
Real-time Marketing Across Screens is Vital, SMG’s Ian James
Real-time Marketing Across Screens is Vital, SMG’s Ian James
8 Jul 2013
FreeWheel’s Heller: Video Audience Is Still Untapped
FreeWheel’s Heller: Video Audience Is Still Untapped
3 Jul 2013
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
2 Jul 2013
Ad platform Turn Expanding Brazil, Italy
2 Jul 2013
CNBC Launches “TV Everywhere” with Major U.S. Carriers
1 Jul 2013
Mindshare CEO Emery:  We are Focused on Real-Time “Adaptive Marketing”
Mindshare CEO Emery: We are Focused on Real-Time “Adaptive Marketing”
30 Jun 2013