Cross-Platform Strategy

Playlists & Series

Time Inc To Launch Mobile Video Content Channel
Time Inc To Launch Mobile Video Content Channel
8 Nov 2013
Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
8 Nov 2013
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
6 Nov 2013
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
5 Nov 2013
Forrester’s Nail: Online Will Kill The DVR
Forrester’s Nail: Online Will Kill The DVR
4 Nov 2013
Mobile Platform AdTonik to Work with Time Warner on Cross-Screen
Mobile Platform AdTonik to Work with Time Warner on Cross-Screen
4 Nov 2013
SMG Launches New Unit for Cross-Platform Design, Content
31 Oct 2013
Second Screen Movie Sells Rights to 20 Territories
Second Screen Movie Sells Rights to 20 Territories
16 Oct 2013
IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room
14 Oct 2013
Big Beet Plans in New York, London, Las Vegas, and Vieques
8 Oct 2013
Sesame Street Registers Half of Views via Digital Devices
4 Oct 2013
Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
2 Oct 2013
Microsoft Touts Skype, Windows 8 as Emerging Advertising Platforms at Advertising Week
Microsoft Touts Skype, Windows 8 as Emerging Advertising Platforms at Advertising Week
2 Oct 2013
Yahoo Video Chief Erin McPherson Touts “Mobile First” Strategy
Yahoo Video Chief Erin McPherson Touts “Mobile First” Strategy
30 Sep 2013
Microsoft Wants To Help Brands Reach All Users All Day
Microsoft Wants To Help Brands Reach All Users All Day
20 Sep 2013
Adobe’s Loeffler: Running Video Ads Is Not Enough
Adobe’s Loeffler: Running Video Ads Is Not Enough
20 Sep 2013
SMG CEO Laura Desmond:  “Mobile Is Going to be the Channel for all Content”
SMG CEO Laura Desmond: “Mobile Is Going to be the Channel for all Content”
20 Sep 2013
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
20 Sep 2013
Cracking Device Fragmentation High On IBC Agenda, Brightcove CTO Lai
Cracking Device Fragmentation High On IBC Agenda, Brightcove CTO Lai
17 Sep 2013
Collective Targets TV Buys via Online Behavior
Collective Targets TV Buys via Online Behavior
28 Aug 2013