Cross-Platform Strategy

Playlists & Series

Research: Original Web Video Ads Outperform TV Shovelware
Research: Original Web Video Ads Outperform TV Shovelware
26 Aug 2013
Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’
Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’
26 Aug 2013
Research: Tablet Video Apps Capture Viewers Better Than TV
Research: Tablet Video Apps Capture Viewers Better Than TV
22 Aug 2013
Brands Should Build Creative Specifically for Tablets, Study Reveals
Brands Should Build Creative Specifically for Tablets, Study Reveals
21 Aug 2013
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
19 Aug 2013
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
18 Aug 2013
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
14 Aug 2013
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
13 Aug 2013
Digital Full Episodes A Draw in Upfront, NBCU’s Naylor Says
Digital Full Episodes A Draw in Upfront, NBCU’s Naylor Says
12 Aug 2013
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
11 Aug 2013
ESPN Reseach Exec on Creative for Cross Platforms
ESPN Reseach Exec on Creative for Cross Platforms
11 Aug 2013
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
8 Aug 2013
HLG Studios’ Yuri Baranovsky on Distribution: “Sticking to just YouTube isn’t the best option”
HLG Studios’ Yuri Baranovsky on Distribution: “Sticking to just YouTube isn’t the best option”
6 Aug 2013
ESPN Generates 23% Lift in Reach Via Digital Platforms
ESPN Generates 23% Lift in Reach Via Digital Platforms
5 Aug 2013
Adobe’s Levine: Xbox, Roku Next On Broadcasters’ Internet Horizon
Adobe’s Levine: Xbox, Roku Next On Broadcasters’ Internet Horizon
22 Jul 2013
Real-time Marketing Across Screens is Vital, SMG’s Ian James
Real-time Marketing Across Screens is Vital, SMG’s Ian James
8 Jul 2013
FreeWheel’s Heller: Video Audience Is Still Untapped
FreeWheel’s Heller: Video Audience Is Still Untapped
3 Jul 2013
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
2 Jul 2013
Ad platform Turn Expanding Brazil, Italy
2 Jul 2013
CNBC Launches “TV Everywhere” with Major U.S. Carriers
1 Jul 2013