Cross-Platform Strategy

Forrester Study: Advertisers Want Convergence Measurement
Forrester Study: Advertisers Want Convergence Measurement
28 Jan 2014
BBC’s Bowman: A Third of Digital Inventory in U.S. Sold Programmatically
BBC’s Bowman: A Third of Digital Inventory in U.S. Sold Programmatically
16 Jan 2014
Mobile Pizza Orders Growing Quickly, Domino’s Says
Mobile Pizza Orders Growing Quickly, Domino’s Says
15 Jan 2014
GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google
13 Jan 2014
Foursquare Eyes Wearables, Autos as Next Platforms
Foursquare Eyes Wearables, Autos as Next Platforms
12 Jan 2014
Slingbox Use is Growing in the Home
Slingbox Use is Growing in the Home
12 Jan 2014
Multiscreen Consumers Outnumber Single Screen by Three Times
Multiscreen Consumers Outnumber Single Screen by Three Times
9 Jan 2014
TV-Synced Ads Boost Brand Engagement, Civolution Says
TV-Synced Ads Boost Brand Engagement, Civolution Says
2 Jan 2014
Civolution Aims To Better Target TV-Synced Ads In 2014
Civolution Aims To Better Target TV-Synced Ads In 2014
29 Dec 2013
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
19 Dec 2013
German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads
German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads
16 Dec 2013
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
12 Dec 2013
Kantar’s TV Data Helps Xaxis Target Online Ads
Kantar’s TV Data Helps Xaxis Target Online Ads
12 Dec 2013
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
9 Dec 2013
Xaxis’ Gleason to Headline Beet.TV Programmatic Summit presented by Videology
Xaxis’ Gleason to Headline Beet.TV Programmatic Summit presented by Videology
4 Dec 2013
Lenovo Taps TubeMogul for Global Programmatic Efforts
Lenovo Taps TubeMogul for Global Programmatic Efforts
4 Dec 2013
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
3 Dec 2013
Responsive Design Is Key To Cross-Platform Advertising
Responsive Design Is Key To Cross-Platform Advertising
3 Dec 2013
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
3 Dec 2013
New York Times to Expand Syndication for Videos as Monthly Views Double to 12 Million
New York Times to Expand Syndication for Videos as Monthly Views Double to 12 Million
2 Dec 2013
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