Cross-Platform Strategy

Playlists & Series

ARF Research Shows The More Platforms The Better For Advertising ROI
13 Apr 2016
Hulu Sees Cablevision Channel Deal Advancing More Relevant Advertising
12 Apr 2016
Simulmedia, Facebook to Advance Reach & Frequency Coordination Across TV And Social
7 Apr 2016
Former Times Exec Zimbalist Brings His Digital Learning To Simulmedia
7 Apr 2016
Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts
5 Apr 2016
“Screen Agnostic” is Out as Publishers Seek Multi-Platform Distribution, Digiday’s Patel
28 Mar 2016
Opera Mediaworks Uses Mobile To Enhance AT&T TV Ad Buys
25 Mar 2016
Platform Strategy & Monetization Among Topics at Digiday’s Upcoming Video Summit in Florida
15 Mar 2016
Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
9 Mar 2016
DMEXCO to Cover the Transformation of Television
7 Mar 2016
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
29 Feb 2016
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
29 Feb 2016
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
26 Feb 2016
Bet on Brands Offering More Personal Services in Mobile, IPG’s Johnson
Bet on Brands Offering More Personal Services in Mobile, IPG’s Johnson
17 Feb 2016
Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe
Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe
16 Feb 2016
Nielsen Onboarding TAM As Measurement Wars Heat Up
Nielsen Onboarding TAM As Measurement Wars Heat Up
5 Feb 2016
One Screen Good, All Screens Better: Bloomberg’s Caine
One Screen Good, All Screens Better: Bloomberg’s Caine
3 Feb 2016
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
1 Feb 2016
Sky’s AdVance Connects Ad Ops Across Screens: West
Sky’s AdVance Connects Ad Ops Across Screens: West
19 Jan 2016
UK TV Innovation Has Lessons For Ad World: OMD’s Mendonça
19 Jan 2016