Cross-Platform Strategy

NAB Digital Committee Chair: Standards, Yield Curves Intertwined
29 Apr 2016
Bloomberg Sees Cross-Platform Deals Constrained By Agency Buying Process
25 Apr 2016
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
19 Apr 2016
New NAB Group Aims To Wrestle Back TV Data Measurement
17 Apr 2016
Fox’s Bernard Hails Facebook-Simulmedia Venture For Social And TV R&F
14 Apr 2016
Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says
13 Apr 2016
ARF Research Shows The More Platforms The Better For Advertising ROI
13 Apr 2016
Hulu Sees Cablevision Channel Deal Advancing More Relevant Advertising
12 Apr 2016
Simulmedia, Facebook to Advance Reach & Frequency Coordination Across TV And Social
7 Apr 2016
Former Times Exec Zimbalist Brings His Digital Learning To Simulmedia
7 Apr 2016
Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts
5 Apr 2016
DMEXCO to Cover the Transformation of Television
7 Mar 2016
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
29 Feb 2016
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
26 Feb 2016
Videology’s Gaskamp: Publishers Getting More Involved With Their Inventory, Using Fewer Systems
Videology’s Gaskamp: Publishers Getting More Involved With Their Inventory, Using Fewer Systems
24 Feb 2016
Bet on Brands Offering More Personal Services in Mobile, IPG’s Johnson
Bet on Brands Offering More Personal Services in Mobile, IPG’s Johnson
17 Feb 2016
Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe
Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe
16 Feb 2016
Unduplicated Reach is End Game in Programmatic
Unduplicated Reach is End Game in Programmatic
11 Feb 2016
Nielsen Onboarding TAM As Measurement Wars Heat Up
Nielsen Onboarding TAM As Measurement Wars Heat Up
5 Feb 2016
One Screen Good, All Screens Better: Bloomberg’s Caine
One Screen Good, All Screens Better: Bloomberg’s Caine
3 Feb 2016