Cross-Platform Strategy

Playlists & Series

Digitas Boss Tony Weisman: It’s Time to “Skip Ads”
19 Nov 2025
For The NBCUniversal Local Stations, Shift To Impressions Would Help Unify Platforms
19 Nov 2025
Morgan Spurlock on Brands, Platforms and the Future of TV
19 Nov 2025
OMD’s TV Chief Geraci: Addressable will Come with Scale
19 Nov 2025
Viant And Time Inc: ‘More Synergies Than We Expected’
19 Nov 2025
Sky Has Served Three Billion Addressable TV Ads
19 Nov 2025
Hulu Favors Consumer Choice Over Commercial Overload
19 Nov 2025
Magna Global’s Cohen: Old And New Media Mingle At Cannes For Shared Learning
19 Nov 2025
Cannes Greets Entertainment Producers With Dedicated Festival
Cannes Greets Entertainment Producers With Dedicated Festival
19 Nov 2025
NBCU’s Wurtzel: The Olympics Represent A ‘Research Dream’
19 Nov 2025
OMD’s de Nardis Searches For Authenticity At The Cannes Oasis
19 Nov 2025
Omnicom: TV’s Not Dead, But Mobile TV Is Booming In Asia
19 Nov 2025
Cross-Platform Measurement Improving But Creative Fit Lagging, Says Carat’s Ray
19 Nov 2025
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
NBC’s Yaccarino: Better Audience Metrics Happening Too Slowly
19 Nov 2025
Nielsen Extends Partnership with Facebook around Deduplication of TV Views
19 Nov 2025
Google’s Watson: Helping Brand Advertisers Straddle Television And Video
19 Nov 2025
Turner’s Speciale: Clients On Board With Shift To C7 Television Ratings
19 Nov 2025
ESPN’s Singer: Not Sure Anyone’s Comfortable With Cross-Platform Measurement
19 Nov 2025
How comScore Clients Demand Deduplicated Measurement
19 Nov 2025
Cannes 2016: Moguls, Convergence and Big Deals, says MediaLink’s Millard
19 Nov 2025