Playlists & Series

Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman
10 Aug 2021
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
8 Jul 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti
22 Jun 2021
Ad Fraud, Viewability Are Still Key Concerns for Advertisers: Essence’s Adam Gerber
17 Jun 2021