A Key Industry Agenda: Cross-Screen Measurement, a Beet.TV Leadership Series presented by Nielsen

Playlists & Series

Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney

19 Nov 2025

Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus

19 Nov 2025

Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney

19 Nov 2025

Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi

19 Nov 2025

Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman

10 Aug 2021

Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney

5 Aug 2021

TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM

30 Jun 2021

Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti

22 Jun 2021

Ad Fraud, Viewability Are Still Key Concerns for Advertisers: Essence’s Adam Gerber

17 Jun 2021