Attention Matters – New Ways to Build Community & Drive Engagement: A Beet.TV Leadership Summit at Cannes Lions 2022 presented by WMX in partnership with dentsu

Playlists & Series

Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus
9 Aug 2022
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
2 Aug 2022
Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
27 Jul 2022
Measuring Attention to Ads Has Most Meaning in Sales Results: Carat’s Michael Law
26 Jul 2022
Brands Have More Power to Engage Diverse Audiences as Media Choices Multiply: dentsu Media’s Mark Prince
19 Jul 2022
Kroger Pilots Dentsu’s Attention Metric As An Upgrade Over Viewability
12 Jul 2022
Measuring People’s Attention to Ads Includes All Their Senses: dentsu Media’s Doug Rozen
7 Jul 2022
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
29 Jun 2022
Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
29 Jun 2022