IAB PlayFronts 2023

Playlists & Series

Why Brands Should Look Beyond In-Game Advertising to Reach Gamers
28 Mar 2023
Anzu: Advertising in Games is Easier Than You Think
27 Mar 2023
The Company Behind Pokemon Go is Building a Social Network Centered on AR Games
23 Mar 2023
SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded Game
22 Mar 2023
Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting
21 Mar 2023
Samsung Believes Its TVs Are The Next Gaming Big Platform: Samsung Ads’ Karl Meyer
20 Mar 2023
Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer
20 Mar 2023
Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media
16 Mar 2023
Activision Blizzard Wants to Erase the Gaming Boundaries
14 Mar 2023
IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising
12 Mar 2023