Deterministic Data is
Transforming the Television Industry
Wednesday, November 13
2:00 – 5:00 pm followed by reception.
Horizon Media
75 Varick Street
Deterministic consumer data, generated by the set-top box and other sources, is allowing TV programmers, distributors and advertisers to target consumers in a relevant, productive and privacy compliant manner. The availability of this unprecedented amount of rich data is changing the television industry on both a national and local level.
Not only is advertising becoming more addressable, it is becoming more accountable with precise performance being closely attributed. These will be among the topics covered in a half-day program hosted by Horizon Media in New York City.
David Campanelli, EVP, Co-Chief Investment Officer, Horizon Media
Sean Cunningham, CEO, VAB
Sam Garfield, VP, Data Strategy and Advanced Advertising Planning, Discovery Communications
Caroline Horner, SVP, Product Management, 605
Skylar Kim, SVP Digital Strat and Innovation, Horizon Media
David Kline, EVP, President Spectrum Reach
Rob Klippel, SVP, Advanced Advertising and Strategy, Spectrum Reach
Noah Levine, Chief Revenue Officer, 605
Laura McElhinney, Chief Data Officer, Horizon Media
Kimberly Norris, GVP, Digital & Advanced Advertising Sales, Spectrum Reach
Samantha Rose, SVP Video, Horizon Media
Howard Shimmel, President, Janus Strategy & Insights
Ashley J. Swartz, CEO & Founder, Furious Corp.
Jen Taylor, Sr. Director, Digital Marketing Audience Development, A&E Networks
Andrew Ward, President, Ampersand
Julian Zilberbrand, EVP, Audience Science, Viacom
Attendance at this event is fully committed.
Please view videos of the event
over the next weeks on Beet.TV
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