Bob Ivins

Playlists & Series

Dual-Screen TV Helps Brands Run Performance Campaigns: Telly’s Bob Ivins
26 Aug 2024
Dual-Screen TVs Are Driving Brand Engagement With Viewers: Telly’s Bob Ivins
9 Apr 2024
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
15 Sep 2019
TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins
15 Aug 2019
Next Week at the #BeetRetreat: NCC Media’s Ivins On Real-Time Campaign Measurement, Attribution Partners
31 Jul 2019
Cross-Screen Identity Rests On Cooperation, Not Technology: Comscore, NCC Media, Nielsen
20 Mar 2019
Marketers Should Not Expect One Central Identity Graph: Comscore, NCC Media, Nielsen
18 Mar 2019
Shared Approach Needed For Addressable: NCC Media’s Ivins
19 Feb 2019
NCC Media’s Advanced TV Goals: National Capabilities, One Infrastructure
12 Oct 2018
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
9 Sep 2016