Brian Lesser

Playlists & Series

Not Everything Is A Clean Room: InfoSum’s Lesser Urges Data Collaboration Nuance
23 Aug 2023
Xandr’s ‘Perfect Storm’ Of Opportunity For Brand Relevancy: L’Oreal’s McHugh
15 Oct 2018
Criteo’s Spilman: Xandr’s Relevance Is ‘Right Time, Right Message’
1 Oct 2018
Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’
Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’
25 Jul 2017
What Agency Tech Chiefs Have Learned From Climbing The Ranks
What Agency Tech Chiefs Have Learned From Climbing The Ranks
19 Jul 2017
IPG, GroupM &  Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
14 Jul 2017
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
12 Jul 2017
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
11 Jul 2017
[m]Platform’s New CEO Gleason Sees Brand Interaction’s Voice Revolution
[m]Platform’s New CEO Gleason Sees Brand Interaction’s Voice Revolution
19 Jan 2017
GroupM’s Lesser: The Future Of All Media is Digital and Programmatic
GroupM’s Lesser: The Future Of All Media is Digital and Programmatic
27 Mar 2016
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
17 Nov 2015
WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman
WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman
6 Nov 2015
Xaxis’ Lesser Followed The Paternal Path To Change Advertising
Xaxis’ Lesser Followed The Paternal Path To Change Advertising
28 Aug 2015
WPP’s Xaxis Launches “Light Reaction,” a Mobile Performance Unit
WPP’s Xaxis Launches “Light Reaction,” a Mobile Performance Unit
3 Jun 2015
WPP Wants to Support an “Independent AdTech Ecosystem,” Xaxis’ CEO
WPP Wants to Support an “Independent AdTech Ecosystem,” Xaxis’ CEO
30 Dec 2014
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
19 Jun 2014
WPP’s Xaxis Expanding Global Reach, Products
11 Feb 2014
Xaxis Inks Deal for TV-Style Online Video Buying Using Videology & TubeMogul, Report
Xaxis Inks Deal for TV-Style Online Video Buying Using Videology & TubeMogul, Report
9 Sep 2013
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
24 Jun 2013