Howard Shimmel

Playlists & Series

Beyond CPG: datafuelX’s Shimmel Sees Purchase Data Spread In Media
25 Apr 2023
Next TV Upfront Will Bring More Measurement Choices: DatafuelX’s Howard Shimmel
20 Dec 2022
Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian
19 Dec 2021
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
2 Dec 2019
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
1 Dec 2019
Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together
6 Nov 2019
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
28 Oct 2019
The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro
6 Sep 2019
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
28 Aug 2019
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
27 Aug 2019
Do The Math: GroupM’s Castree Wants Measurement Agreements
13 Aug 2019
TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian
13 Aug 2019
As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel
5 Aug 2019
Xandr’s Ad Graph Will Scale Up To 5G
17 Mar 2019
Consumer Data, Privacy Initiatives As Dissected By Inscape, iSpot.tv, Nielsen Catalina
18 Jan 2019
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
15 Jan 2019
Disney Strives To Unify Diverse Data Sets: SVP Nelson
14 Jan 2019
Arrix Explains The DISH/Sling Distribution Map
10 Jan 2019
Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska
9 Jan 2019
Shimmel, Colella Probe The Future Of Advanced-TV Buying
7 Jan 2019