James Rooke

Playlists & Series

Comcast Advertising Aims to Make TV Ad Buying as Simple as Social
10 Jan 2025
TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
18 Dec 2024
Excellence Can Level TV’s Playing Field With Tech Firms: Comcast Advertising’s Rooke
19 Dec 2023
Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’ For TV Ad Demand
7 Dec 2023
CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
3 Oct 2023
Streaming Video, Linear TV Complement Each Other for Best Reach: Comcast’s James Rooke
26 Sep 2022
Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
3 Aug 2022
‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke
24 Jan 2021
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
“We are an Audience Delivery Company,” Effectv’s James Rooke
3 Aug 2020
Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke
14 Feb 2019
TV As A Platform: A Common Goal Worldwide, FreeWheel’s James Rooke
24 May 2018
FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens
FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens
15 May 2017
Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke
Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke
10 May 2017
Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel’s Rooke
Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel’s Rooke
22 Sep 2016
Four Reasons FreeWheel Is Buying StickyADS: Rooke
18 May 2016
Automation Can Be Inefficient: FreeWheel’s Rooke
Automation Can Be Inefficient: FreeWheel’s Rooke
5 Oct 2015
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
13 Aug 2015
Authenticated Online Viewing Is Booming: FreeWheel’s Rooke
Authenticated Online Viewing Is Booming: FreeWheel’s Rooke
12 Feb 2015
Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke
Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke
6 Feb 2015