Kevin McGurn

Playlists & Series

T-Mobile Targets Retail Media, DOOH With Customer Touchpoints
8 Aug 2024
Vevo’s McGurn: After Shift In Distribution, Video Ad Inventory Expected To Sell Out In UpFront
3 Jun 2019
Quantifying a GRP: Fullscreen, Otter Media Developing  Models around Custom Content
Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content
8 Jul 2015
Hulu Investing in Web Originals, CBS Says Web Series Still Strong Too
12 Sep 2011
CBS, Hulu Say Demand Still Strong for Online Video, Q4 Projections Solid
7 Sep 2011
Adap.tv is the “Amazon” Marketplace for Video Advertising
30 Aug 2011
Advertising on Hulu is Twice as Effective as Television, Kevin McGurn
24 Aug 2011