Kirk McDonald

New GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance
1 Nov 2023
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
19 May 2022
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
7 Jul 2021
Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
1 Jul 2021
Making Media Responsible: Rallying Around Essential Conversations on June 23, Kirk McDonald Explains
22 Jun 2021
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
1 Jun 2021
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
26 May 2021
Talking About Building a “Responsible Media Future” with GroupM’s Kirk McDonald
24 May 2021
Kirk McDonald: Exhausted by the Turmoil, Positive about Changes Ahead
29 Dec 2020
Making Beet.TV a “Safe Space” For All of Us
15 Aug 2020
Xandr’s Kirk McDonald: We’re “Leaning in” with Advanced TV Tools Amid Market Disruption
2 Apr 2020
It’s About Time: Xandr’s Relevance Examines Consumer Attention
5 Sep 2019
Xandr: A 12-Month ‘Whirldwind’ Recap From CMO McDonald
17 Jun 2019
Beet is Toasted in Vegas by the Greats: Irwin Gotlieb, Dave Morgan, Terry Kawaja, Randall Rothenberg and Kirk McDonald
21 Jan 2019
AT&T Advertising & Analytics, Now called Xandr Will Aggregate And Sell Altice, Frontier Inventory
25 Sep 2018
Furious Corp.’s Swartz: AT&T’s Relevance Will Elevate Talk ‘Beyond The How To The Why’
23 Sep 2018
AT&T’s Ad Group Spotlights The “Attention Economy” as it Prepares September Launch
7 Aug 2018
Making Diversity Happen: Open the “Supply Chain,” AT&T’s McDonald
2 Jul 2018
With Time Warner In Hand, AT&T Unveils New Brand Identity At Cannes
20 Jun 2018
PubMatic Refocuses On Premium To Avoid Commoditized Ads
PubMatic Refocuses On Premium To Avoid Commoditized Ads
13 Jan 2016