Lisa Giacosa

Playlists & Series

Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa
6 Mar 2025
Addressability Relies on Data Insights That Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
11 Dec 2024
Think Different About Retail Media: Spark Foundry’s Giacosa
2 Oct 2024
Measuring Outcomes – The New Frontier in Media Attribution
19 Aug 2024
Context’s Comeback: AI Brings Art and Science Back Together in Advertising
13 Jun 2024
Data Signals Help to Refine Cross-Platform Ad Targeting: Spark Foundry’s Lisa Giacosa
22 Jan 2024
Media Collaboration Makes Ad Market More Holistic: Spark Foundry’s Lisa Giacosa
10 Jan 2024
Reliable Audience Data Support Media Diversity Goals: Spark Foundry’s Lisa Giacosa
5 Jul 2023
Data Help to Drive Creativity, Not Stifle It: Spark Foundry’s Lisa Giacosa
18 Apr 2023
Consumer Insights Come From Data and Content: Spark Foundry’s Lisa Giacosa
23 Feb 2023
New Ad Models Will Help Data Education: Spark Foundry’s Giacosa
16 Nov 2022
Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud
26 Jul 2022
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
31 Mar 2021
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
16 Apr 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
6 Feb 2020
Spark Foundry’s Giacosa Wants AI To Get Emotional
12 Jun 2019
Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling
11 Feb 2019
SMG’s Social/Video Global Lead: Brands Need to “Share Shift”
SMG’s Social/Video Global Lead: Brands Need to “Share Shift”
6 Mar 2014
SMG To Reveal Effectiveness Of Twitter TV Retargeting
SMG To Reveal Effectiveness Of Twitter TV Retargeting
18 Feb 2014