Lou Paskalis

Playlists & Series

Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom
19 Nov 2025
Marketers Are ‘Being Chased by the Bear’ of AI as Tech Transforms Advertising: PMG’s Sam Bloom
19 Nov 2025
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
19 Nov 2025
AI, Personalization and News Are Redefining Marketing, but Fear Still Holds Brands Back: Lou Paskalis
18 Jul 2025
The Convergence of Convergences: Paskalis Previews Beet Retreat San Juan’s Hot Topics
12 Feb 2025
How To Solve Programmatic Ads’ $20 Billion Transparency Problem
6 Nov 2023
Musk Is ‘Undermining Everything’ X CEO Linda Yaccarino Does: Veteran Marketer Lou Paskalis
11 Oct 2023
Advertisers Have Moral & Business Reasons To Support News, Paskalis Says
29 Jun 2023
Lou Paskalis: When it Comes to Ad Targeting, It’s Time to Rebuild
3 Apr 2023
#BeetCast: Laura Desmond on the DoubleVerify IPO & What’s Next in AdTech and Ad Agencies
2 Aug 2021
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
8 Jan 2020
Brands Need More Creative Assets: BofA’s Paskalis
5 Jan 2020
Making Marketing More Relevant, Cleaning Up Digital Hygiene: Bank Of America’s Lou Paskalis
Making Marketing More Relevant, Cleaning Up Digital Hygiene: Bank Of America’s Lou Paskalis
7 Feb 2018
Bank Of America Moves Away From “Walled Gardens”: Paskalis
Bank Of America Moves Away From “Walled Gardens”: Paskalis
6 Oct 2017
Bank Of America’s Paskalis on Twitter-Bloomberg Combo: “Reeses Peanut Butter Cup Moment for the Media Industry”
Bank Of America’s Paskalis on Twitter-Bloomberg Combo: “Reeses Peanut Butter Cup Moment for the Media Industry”
2 May 2017
BOA’s Paskalis: Brand Safety On Digital Platforms A ‘100 Percent Requirement’
BOA’s Paskalis: Brand Safety On Digital Platforms A ‘100 Percent Requirement’
6 Apr 2017
BoA’s Paskalis Has Three Key Questions For Mobile Ads
BoA’s Paskalis Has Three Key Questions For Mobile Ads
13 Mar 2017
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
11 Oct 2016
BoA Wants Facebook Transparency After Video Metrics Revelations
BoA Wants Facebook Transparency After Video Metrics Revelations
30 Sep 2016
Data-Driven ESPN, NBCU And Turner Were Upfront Standouts: BOA’s Paskalis
24 Jul 2016